What it is: Ad verification is the process of examining the quality of ad operations, including ad placement, to assure advertisers that their ads are shown to the right audience in the right environment. That might include not having advertising directed at kids next to an article with a suggestive photo, for example. Ad verification services audit millions of ad impressions that occur daily. Attribution is the catchall phrase used for determining ad effectiveness and giving credit to each placement that made an impact. It allocates the credit for an action to the points in the funnel deemed to have contributed to that conversion. The dominate paradigm dictates that it is the last ad viewed or last-click methodology. This model has obvious flaws, as a consumer may have been exposed to multiple ads before their final conversion.
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.