What is it: A private exchange is restricted to ad inventory from a small number of publishers, as few as one. A private ad exchange is usually built on a real-time bidding platform, which facilitates ad targeting and retargeting. For example, The Weather Channel’s Category 5 private ad exchange was developed by inventory aggregator AdMeld. Admeld provides advertisers with access to its millions of consumers while the segmentation of inventory and pricing is handled by The Weather Channel.
More in Media

From sidelines to spotlight: Esports events are putting creators center stage
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.

Condé Nast and Hearst strike Amazon AI licensing deals for Rufus
Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.

Media Briefing: AI payouts may be entering a new era
AI compensation is evolving — and new models, not just publisher demands, are driving the shift beyond flat-fee licensing.