Seven passes left to attend the Digiday Publishing Summit
What is it: A private exchange is restricted to ad inventory from a small number of publishers, as few as one. A private ad exchange is usually built on a real-time bidding platform, which facilitates ad targeting and retargeting. For example, The Weather Channel’s Category 5 private ad exchange was developed by inventory aggregator AdMeld. Admeld provides advertisers with access to its millions of consumers while the segmentation of inventory and pricing is handled by The Weather Channel.
More in Media

Fortnite advertising friction: creators say brands are wasting money on custom maps
As ad dollars pour into Fortnite, creators warn that advertisers may be overspending. Five Fortnite creators and talent managers told Digiday that they believe brands are overspending on the platform by focusing their efforts on custom-branded maps, rather than integrations into pre-existing popular experiences.

Overheard during the Digiday publisher town hall
Revenue optimization, dealing with DSPs and SSPs and AI were top of mind for publishers during Digiday’s virtual town hall event.

Digiday editors recap the top stories and developments from summer 2025
This summer saw streaming services rebundle, major changes at agency holding companies, publishers confront AI and Google gain new competition.