Examiner.com has built a large user base through a Demand Media-style approach: stitching together a collection of freelancer-dependent local content sites while also glomming onto every headline and highly linkable headline under the sun to snag drive-by traffic. And thus, like Demand and its brethren, Examiner.com has plenty of detractors who sneer “content farm.”
However, the company has just received a noteworthy endorsement from a traditional media company. CBS Local Digital Media has inked a deal with Examiner that will see both companies’ editorial staffs collaborating on lifestyle content. In fact, the two new partners output will be distributed on 25 CBS local sites by the first quarter of next year.
The deal is something of a coup for Examiner.com, which should enjoy an infusion of legitimacy from the CBS halo effect. Demand received a similar boost when it began delivering content to USA Today.
More in Media
Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.
Vogue faces new headwinds as Anna Wintour — who agency execs say made ad dollars flow — shifts focus
Anna Wintour’s successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem.
Here are the biggest misconceptions about AI content scraping
An increase in bots scraping content from publishers’ sites represents a huge threat to their businesses. But scraping for AI training and scraping for real-time outputs present different challenges and opportunities.