Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
At Digiday Social last Thursday, Digiday’s Mike Shields sat down for a keynote conversation with Carol Kruse, the svp of marketing at ESPN. Kruse, a former Coke marketing executive, discussed the differences between using social media to market a big brand versus a media property, the importance of real engagement with customers and fans as opposed to buying them, and her views on Google+, social TV and more. Watch now.
More in Media
‘We’re not trying to be TwitchTok’: Twitch adds new short-form video feature
Twitch is swinging big with a new short-form content push that should help more creators get discovered on-platform.
Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model
Yahoo is the first licensee of the Internet Licensing Collective, offering publishers a new way to get paid for content used in AI search.
Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps
The IAB’s new AI attribution framework promises to standardize measurement, but a lack of platform data leaves much of AI’s impact invisible.