Internet Silence: Email is a chore. People will find any excuse not to get to it sometimes. As this New York Times pieces points out, there are all sorts of reasons that people sometimes take forever to answer emails, like young people don’t have manners, or people get distracted by viral videos and forget to respond, or people are reluctant to respond to invitations to events they cannot attend, etc, etc. So maybe our email expectations are too high. NYT
Sexting Survey: Apparently ladies are more likely to engage in sexting than men, according to a recent report by Diane Kholos Wysocki, a professor of sociology and women’s studies at the University of Nebraska at Kearney, and Cheryl D. Childers, a professor of sociology at Washburn University; however, a closer look at the survey participants renders this report more than a little questionable. The respondents were found on AshleyMadison.com, a website for cheaters basically (as the site describes itself: “The world’s leading married dating service for discreet encounters”), So yeah, not sure how much this study is an accurate reflection of the general public, but an interesting finding nonetheless. NYT
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.