What editors are reading this fall
It’s back-to-school season. In the spirit of continued education, we asked top editors what they are reading this fall. Here’s what they said:
Cosmopolitan editor-in-chief Joanna Coles was inspired to pick up “Alexander Hamilton” by Ron Chernow after accompanying the author to the Broadway musical based on the work. The British editor said the show made her realize how little she knew about the American figure. “Hamilton seems such a contemporary character with wild ambitions, and yet he was tripped up by such stupidities,” she said. At 800 pages, it’s not a quick read but is a must for anyone looking to brush up on one of the nation’s founding fathers before he is replaced on the $10 bill. For those seeking a more modern history lesson, Coles recommends “My Life on the Road” by Gloria Steinem. The feminist icon’s memoir on becoming an activist includes humorous anecdotes and appearances from writers Saul Bellow and Gay Talese.
Jessanne Collins, editor-in-chief of Mental Floss, suggests “Hunger Makes Me a Modern Girl,” the soon-to-be-released memoir of Carrie Brownstein (out Oct. 27). The book follows the musician-turned-actress through the feminist punk-rock movement of the ’90s, the rise of her band Sleater-Kinney and the experiences that informed her TV series “Portlandia.” “It’s full of fascinating, minute detail for Sleater-Kinney fans, but I also found it a relevant portrayal on the hard work that goes into living a creative life in general,” said Collins. She’s also a fan of Elizabeth Gilbert’s forthcoming “Big Magic: Creative Living Beyond Fear” (out Sept. 22).
For lovers of “The Walking Dead,” “Jericho,” and for those who have a very long plane ride ahead, Hillary Frey, director of global news operations at Fusion, recommends “The Stand,” Stephen King’s “gajillion-page” novel about the world in a post-human-induced-apocalypse and the ultimate fight between good and evil. Perfect for those looking to refresh their perspective, Frey noticed major major differences in the story from the first time she read it at age 17. One example: “The female characters are way more at the mercy of the men than I’d remembered.”
For those looking to brush up on their writing skills, Derek Thompson, senior editor at The Atlantic, promises you’ll be entertained with “The Elements of Eloquence” by Mark Forsyth. The book argues that style can win over substance, citing examples like Oscar Wilde (“Journalism is unreadable, and literature is not read.”) “It’s a short book for writing dorks who want to know about how to write daggers for sentences and master the music of language and the language of music,” said Thompson. He also recommends “Purity” by Jonathan Franzen, a personal favorite.
Liz Vaccariello, editor-in-chief of Reader’s Digest, gives high marks to Antony Doerr’s “All The Light We Cannot See,” a story set in World War II that highlights the ways people try to be good to one another even in the most horrific circumstances. Vaccariello also recommends “Boys in the Boat” by Daniel James Brown, the story of nine working-class Americans who compete in the 1936 Berlin Olympics. “I love stories that deconstruct the components of greatness,” she said, adding that Brown wrote one of her favorite sentences this year: “All were merged into one smoothly working machine: they were, in fact, a poem of motion, a symphony of swinging blades.”
Bloomberg Media tunes up ABBA to break down barriers between its ads and subscriber businesses
The business news publisher's ad ops and product groups now sit in the same organization as its subscriptions team.
The 74’s publisher Jim Roberts on bridging equality divides in education and making trust bonds with audiences
One of The 74's central focuses before the pandemic was the achievement gap in America's education system.
‘Scale with great context’: The Independent eyes global expansion
The U.K. news title marked 'double-digit' revenue growth this year and posted a profit, despite the pandemic. It plans to grow headcount by up to 25%.
SponsoredHow artificial intelligence and machine learning power content-first newsrooms
By Chris Nguyen, executive vice president, marketing at Naviga Digital is no longer just a nice addition to a newspaper’s success, but an imperative. While print remains a key source of revenue — capturing both subscriptions and advertising — spending too much time on designing and managing printed editions has become an obstacle to digital transformation. […]
‘This is a tricky job for humans’: How Meredith used AI and contextual data to build Campbell’s a new campaign
To keep Campbell's ads relevant, Meredith created new artificial intelligence technology to track hyper-contextual data.
Vying for consumer revenue, Eater serves up new wine subscription play
Eater's making a play for more national scale consumer revenue with the launch of its new wine club.