The Trust Index, an online media verification and compliance organization, released a report today listing the most compliant ad networks for 2H 2010. The organization measures compliance in domestic and international ad targeting. The most compliant ad networks according to the report included AOL’s Advertising.com, AudienceScience, Casale Media, and Microsoft Media Network, among others. The report also revealed that;
37 percent of ads on verified campaigns were served below the fold (compared to 44 percent in 1H 2010)
11 percent of advertising pages included multiple ads by the same advertiser (compared to 10 percent in 1H 2010)
5 percent of ads in verified campaigns were shown alongside a competitor’s ads (compared to 4 percent in 1H 2010)
Download the full report here
More in Media
A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption.
The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.
Now that ChatGPT users can surf the internet for information, some publishers are reconsidering the weight of the issue.