Does Luxury Video Belong Online?

If luxury brands aim for exclusivity, is mass media really the best place for their message? Find out why Martini Media CEO Skip Brand thinks luxury marketers might find a better audience with well-placed online video rather than with a prime time TV spot.

[vimeo 51015078 w=500 h=281]

Are Luxury Spots More At Home Online? from Digiday on Vimeo.

The Digiday Video Conference, Nov. 13, in New York, will examine the theme of “The Multi-Screen Paradigm.” Digiday is bringing together top names in the industry to discuss this theme and its underlying issues. To explore the topic of online video in depth, register for our conference today.

More in Media

In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance

Last year was a blowout ad revenue year for Google, despite challenges from several quarters.

Why Walmart is basically a tech company now

The retail giant joined the Nasdaq exchange, also home to technology companies like Amazon, in December.

The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.