Q. Are you using social media to track conversations about your brand?
Whether dabbling in it or placing it on the radar as a strategic imperative, social media resonates as something that most marketers realize they have to treat as more than just a channel to post creative that already exists someplace else. It’s more than just a customer connection that can enable targeted advertisements based on attribute values. Social media engagement can be used to test and measure customers’ inclinations, propensities, provide customer service and solicit new ideas for new products and services.
So, think again. How is your company using social media?
Now, how do you think you rank against your peers? Take our survey and you’ll receive a full analysis of the answers we receive. And, in addition, respondents will be entered for a full VIP pass to DMS. Finally, if you know you’re ready for a deeper dive, you can take Acxiom’s full interactive assessment now.
More in Media
BuzzFeed’s sale of First We Feast seen as a ‘good sign’ for the M&A media market
Investor analysts are describing BuzzFeed’s sale of First We Feast for $82.5 million as a good sign for the media M&A market — which itself is an indication of how ugly that market had become.
Media Briefing: Efforts to diversify workforces stall for some publishers
A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.
Creators are left wanting more from Spotify’s push to video
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.