Q. Are you using social media to track conversations about your brand?
Whether dabbling in it or placing it on the radar as a strategic imperative, social media resonates as something that most marketers realize they have to treat as more than just a channel to post creative that already exists someplace else. It’s more than just a customer connection that can enable targeted advertisements based on attribute values. Social media engagement can be used to test and measure customers’ inclinations, propensities, provide customer service and solicit new ideas for new products and services.
So, think again. How is your company using social media?
Now, how do you think you rank against your peers? Take our survey and you’ll receive a full analysis of the answers we receive. And, in addition, respondents will be entered for a full VIP pass to DMS. Finally, if you know you’re ready for a deeper dive, you can take Acxiom’s full interactive assessment now.
More in Media
Earnings from social and search players signal that AI will be a long-play investment
Giants like Google, Meta and Microsoft say investors and advertisers might have to wait longer for AI to generate a better return on investment.
Why some publishers aren’t ready to monetize generative AI chatbots with ads yet
Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.
Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards
Tentpole events and franchises are helping publishers lock in advertising revenue.