Join us live at 11:30am as DigidayTV sits down with Brian Parks, vp of business development at Tippr, and Joe Meyer, CEO of Hopstop.com to talk daily deals, the app market and how advertisers are taking advantage of the hyper-local targeting that is available to them.
Watch live on DigidayDaily.com or visit our Livestream channel at Livestream.com/Digiday.
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Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
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Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.