In the latest installment of DigidayTV, Digiday editor in chief Brian Morrissey and content director Corey Cronengold turn the spotlight on the new developments in online local advertising, a subject of the Digiday: Local conference today. Tippr vp of business development Brian Parks and Hopstop CEO Joe Meyer discuss the outlook for Groupon, whether location services can scale with a workable ad model, and the current craziness in VC funding. Also, watch the livestream beginning today at 11:30 a.m. of Digiday: Local, featuring more discussion of the deals mania, Patch Media president Warren Webster and more. The video is available on DigidayDaily.com.
More in Media
Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same
The words are different, but the song remains the same.
Publishers count their losses as the open auction bleeds ad dollars
Publishers are learning the hard way that the open auction’s best days are over.
From code to the cockpit: Big Tech expats chart bold new career paths
Many displaced workers are landing on their feet in other fields, often for better positions and more money.