Digiday’s updated breakdown of publishers’ diversity statistics

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Publishers’ employee bases continue to be largely white. That assertion should surprise precisely no one, but a roundup of publishers’ diversity profiles — based on self-reported breakdowns of the makeup of their staff, including leadership and manager-level positions and new hires — reveals that nearly all of the companies included have majority white staff, leadership and new hires.

Before delving into each publisher’s respective diversity statistics, a note on the numbers: Any ethnic/racial groups that made up less than 1% of the company’s staff are not included and percentages are rounded up to the full number.

Finally, for context on how the companies’ racial and ethnic makeup compares to the United States, the population in the U.S. in 2019 was 57% white, 20% Latino or Hispanic, 12% Black, 6% Asian, 3% two or more races, and 1% American Indian and Alaska Native, according to data collected by the U.S. Census Bureau.

The below breakdown was last updated on September 16, 2021.

Bleacher Report

B/R’s most recent diversity report was provided to its full employee base on June 8, 2020.

70% of B/R employees were white as of last summer, with 30% people of color in its staff overall. There were no B/R employees at the vp level or above who were Black, according to a diversity report obtained by Digiday in June — 80% were white, with 10% Hispanic and 10% Asian employees.

Employees overall:

  • 70% white
  • 13% Asian
  • 10% Black
  • 6% Hispanic

Manager/director:

  • 71% white
  • 16% Asian
  • 8% Black
  • 4% Hispanic

BuzzFeed

BuzzFeed’s most recent diversity report was released on October 8, 2020.

At BuzzFeed, 38% of employees identified as Black, Indigenous or people of color. Asians represented the largest racial group in the company overall and at BuzzFeed News, other than white. Most of the promotions in the last year in the U.S. went to white people at BuzzFeed, and at a larger percentage than the share of white people at the company overall (61% versus 58%). From September 2019 to September 2020, 47% of new hires at the company self-identified as people of color.

BuzzFeed employees overall, U.S. (5% declined to self-identify):

  • 58% white
  • 13% Asian
  • 10% Black
  • 9% Latinx or Hispanic
  • 5% multiracial

BuzzFeed News employees (7% declined to self-identify):

  • 62% white
  • 12% Asian
  • 8% Black
  • 7% multiracial
  • 5% Latinx or Hispanic

Promotions year-over-year, U.S. (2% declined to self identify):

  • 61% white
  • 13% Asian
  • 10% Latinx or Hispanic
  • 9% Black
  • 2% multiracial

Condé Nast

Condé Nast’s most recent diversity report was released on March 4, 2021.

BIPOC made up less than 30% of Condé Nast’s overall employees, editorial staff and senior leadership positions in 2020, but made up nearly 40% of new hires last year. Senior leadership at Condé Nast was more than three-quarters white.

Employees overall, U.S. (4% declined to answer):

  • 68% white
  • 10% Asian
  • 8% Black
  • 6% Latinx
  • 4% multiracial

Editorial (5% declined to answer):

  • 69% white
  • 9% Black
  • 7% Asian
  • 6% Latinx
  • 5% multiracial

Senior leadership (3% declined to answer):

  • 77% white
  • 10% Asian
  • 6% Black
  • 3% Latinx 

New hires (10.5% declined to answer):

  • 52% white
  • 13% Black
  • 11% Asian
  • 8% Latinx 
  • 5% multiracial

Gannett

Gannett’s most recent diversity report was released on July 1, 2021.

The diversity of Gannett’s employees overall did not change year-over-year. Gannett’s leadership did — but only by one percentage point, from 85% white to 84%. 

Employees overall, as of July 2021 (4% did not disclose):

  • 73% white
  • 10% Black or African American
  • 7% Hispanic or Latino
  • 3% Asian
  • 2% two or more races
  • 1% American Indian or Alaska Native 

Leadership (1% did not disclose, down from 2% in January 2021):

  • 84% white (down from 85%)
  • 5% Black or African American (up from 4%)
  • 4% Asian (up from 3%)
  • 3% Hispanic or Latino
  • 1% American Indian or Alaska Native 
  • 1% Hawaiian or Pacific Islander
  • 1% two or more races

G/O Media

G/O Media’s most recent diversity report was released on September 8, 2020.

In September 2020, G/O Media announced that the majority of its staff and managers was “diverse,” as were its new hires. In response to a request by Digiday for more information, a company spokesperson said that G/O Media considers an employee to be diverse if they are a woman or a person of color.

  • 63% of staff were diverse.
  • 51% of managers were diverse.
  • 69% of new hires on-boarded on July 16, 2019 through July 16, 2020 were diverse.

Employees overall:

  • 64% white
  • 14% Black or African American 
  • 10% Asian 
  • 10% Hispanic or Latino
  • 2% two or more races

Hearst

Hearst’s most recent diversity report was released on February 2, 2021.

In 2020, white people made up the majority of overall employees and new hires at Hearst, while Black/African American, Asian and Hispanic/Latino people were roughly equally represented in both categories. At the manager-level and above, nearly 80% were white, and there were 4% more Asian people than Black/African American or Hispanic/Latino people in these roles.

Employees overall:

  • 73% white
  • 8% Black or African American
  • 8% Hispanic or Latino
  • 8% Asian
  • 3% two or more races

Managers and above:

  • 78% white
  • 9% Asian
  • 5% Black or African American
  • 5% Hispanic or Latino 
  • 2% two or more races

New hires:

  • 64% white
  • 11% Black or African American
  • 11% Asian
  • 10% Hispanic or Latino
  • 3% two or more races

Los Angeles Times

The Los Angeles Times’ most recent diversity report was released on February 4, 2021.

The Los Angeles Times is one of the few publishers where overall staff was a majority BIPOC, with white people making up 45% of employees in 2020. However, BIPOC were underrepresented in manager roles. When broken down by manager and non-manager positions, BIPOC people made up nearly 60% of non-manager positions at the company, but only 41% of manager roles. A similar trend occurred in the newsroom, with only 38% of manager roles held by people of color.

Employees overall (1% did not self-identify):

  • 45% white
  • 29% Hispanic or Latino
  • 15% Asian
  • 6% Black or African American
  • 1% American Indian or Alaska Native

Non-managers overall (2% did not self-identify):

  • 41% white
  • 34% Hispanic or Latino
  • 14% Asian
  • 6% Black or African American
  • 3% multi-racial

Managers overall:

  • 59% white
  • 17% Asian
  • 15% Hispanic or Latino
  • 5% Black or African American
  • 3% multi-racial

Non-managers, newsroom (2% did not declare):

  • 55% white
  • 17% Asian
  • 15% Hispanic or Latino
  • 6% Black or African American
  • 4% multi-racial

Managers, newsroom:

  • 62% white
  • 14% Asian
  • 14% Hispanic/Latino
  • 7% Black
  • 3% multi-racial
  • 1% American Indian

Meredith

Meredith’s most recent diversity report was published September 13, 2021.

In 2021, 41% of Meredith’s new hires were BIPOC, resulting in a one percentage point increase in the overall diversity of the company’s employees from June 2020 to June 2021. Meredith publishes its diversity reports quarterly. A whopping 88% of senior leadership at Meredith’s magazine group is white.

Employees overall:

  • 76% white
  • 7% Black
  • 6% Asian
  • 6% Hispanic
  • 5% Other

National Media Group (magazine division):

  • 76% white
  • 4% Black
  • 8% Asian
  • 6% Hispanic
  • 6% Other

Senior leaders at National Media Group (vp level and above):

  • 88% white
  • 2% Black
  • 3% Asian
  • 5% Hispanic
  • 2% Other

The New York Times

The New York Times’ most recent diversity report was released on February 24, 2021.

Overall at The New York Times, 48% of new hires in 2020 were people of color; the company did not break this percentage down by ethnicity/race. There were more Asians represented than Black/African Americans and Hispanic/Latinos at both the company overall and in leadership positions. Asians made up more of a share of leadership roles at the Times than Black/African Americans and Hispanic/Latinos combined.

Employees overall (4% did not disclose):

  • 63% white
  • 14% Asian
  • 9% Black or African American
  • 7% Hispanic or Latino
  • 3% multiracial

Leadership (3% did not disclose):

  • 74% white
  • 12% Asian
  • 5% Black or African American
  • 4% Hispanic or Latino
  • 2% multiracial

USA Today

USA Today’s most recent diversity report was released on September 1, 2021.

USA Today, a Gannett publication, made notable improvements to the diversity of its leadership from July 2020 to July 2021, up eight percentage points year-over-year to 31%, meaning nearly a third of its ranks is BIPOC. USA Today describes leadership as “anyone who supervises one or more employees.”

Newsroom employees:

  • 66% white (down from 69%)
  • 14% Black (up from 13%)
  • 10% Hispanic/Latino (up from 8%)
  • 7% Asian (up from 6)
  • 2% two or more races (down from 3%)

Newsroom leadership (2% declined to answer):

  • 68% white (down from 75%)
  • 13% Black (up from 10%)
  • 11% Hispanic/Latino (up from 7%)
  • 5% Asian
  • 2% two or more races
  • 2% Pacific Islander

Vice Media Group

Vice Media Group’s most recent diversity report was released on February 4, 2021.

Of all the new hires in the U.S. in 2020 at VMG, a majority were BIPOC, and 46% were white. Latinx people made up the biggest share of BIPOC employees at the company overall in the U.S. and in the news department. At VMG, Black and Latinx employees combined represented twice the share of the company’s overall staff compared to Asian employees, but less than half the share of VMG’s executive ranks, compared to Asian employees.

Employees overall, U.S.:

  • 58% white
  • 12% Latinx
  • 11% Asian
  • 10% Black or African American
  • 8% two or more races

News department, U.S.:

  • 62% white
  • 11% Latinx
  • 9% Black or African American
  • 9% two or more races
  • 7% Asian

Executives:

  • 67% white
  • 17% Asian
  • 6% two or more races
  • 6% Latinx
  • 6% Black or African American

New hires, U.S.:

  • 46% white
  • 21% Black or African American
  • 14% Latinx
  • 11% Asian
  • 7% two or more races

Vox Media

Vox Media’s diversity statistics from June 2021 data.

Fifty-four percent of new hires at Vox Media from June 2020 to June 2021 identified as people of color, a spokesperson said. Vox Media, which publishes its diversity reports twice a year, had multiple categories for people of Asian descent for the first time this summer, including Asian, South Asian, East Asian and Southeast Asian. This was a response to feedback from employees, a spokesperson said.

Employees overall (4% did not disclose)

  • 62% white (down from 65%)
  • 10% Asian/1% East Asian/1% South Asian (up from 11%)
  • 9% Black or African American (up from 8%)
  • 6% Hispanic/Latinx
  • 1% Middle Eastern
  • 6% two or more races (up from 5%)

Leadership (3% did not disclose)

  • 62% white (down from 63%)
  • 13% Asian/1% South Asian (up from 12%)
  • 11% Black or African American
  • 3% Hispanic/Latinx (down from 4%)
  • 4% Middle Eastern
  • 3% two or more races
  • 1% other

Editorial (3% did not disclose)

  • 67% white (down from 69%)
  • 8% Asian/1% East Asian/1% South Asian/1% Southeast Asian
  • 7% Black or African American
  • 5% Hispanic or Latinx (up from 4%)
  • 1% Middle Eastern
  • 7% two or more races (up from 5%)

The Washington Post

The Washington Post’s most recent diversity report was released on July 28, 2021.

Diversity on the business side at The Washington Post was roughly the same in 2021 as it was in 2020, with 48% white overall and 61% white in leadership. In almost all categories, the percentage of those who did not disclose their race or ethnicity went up by one percentage point.

Employees overall (4% did not disclose, up from 3% last year):

  • 56% white (down 1%)
  • 19% Black or African American
  • 12% Asian
  • 6% Hispanic or Latino
  • 3% multiracial (up from 2%)

Leadership (3% did not disclose, up from 2% last year):

  • 67% white (down from 68%)
  • 16% Black or African American
  • 8% Asian (up from 7%)
  • 4% Hispanic or Latino
  • 2% multiracial

News & editorial overall (6% did not disclose, up from 5% last year)

  • 68% white (down from 70%)
  • 9% Black or African American 
  • 9% Asian (up from 8%)
  • 5% Hispanic or Latino
  • 3% multiracial (up from 2%)

News & editorial leadership (2% did not disclose, up from 1%):

  • 76% white (down from 78%)
  • 9% Black or African American (up from 8%)
  • 7% Asian (up from 6%)
  • 4% Hispanic or Latino
  • 3% multiracial
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