Digiday’s updated breakdown of 12 publishers’ diversity statistics

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Publishers’ employee bases continue to be largely white. That assertion should surprise precisely no one, but a roundup of 12 publishers’ diversity profiles — based on self-reported breakdowns of the makeup of their staff, including leadership and manager-level positions and new hires — reveals that nearly all of the companies included have majority white staff, leadership and new hires.

Before delving into each publisher’s respective diversity statistics, a note on the numbers: Any ethnic/racial groups that made up less than 1% of the company’s staff are not included and percentages are rounded up to the full number.

Finally, for context on how the companies’ racial and ethnic makeup compares to the United States, the population in the U.S. in 2019 was 60% white, 19% Latino or Hispanic, 13% Black or African American, 6% Asian, 3% two or more races, and 1% American Indian and Alaska Native, according to data collected by the U.S. Census Bureau.

The below breakdown was last updated on March 10, 2021.

Bleacher Report

B/R’s most recent diversity report was provided to its full employee base on June 8, 2020.

70% of B/R employees were white as of last summer, with 30% people of color in its staff overall. There were no B/R employees at the vp level or above who were Black, according to a diversity report obtained by Digiday in June — 80% were white, with 10% Hispanic and 10% Asian employees.

Employees overall:

  • 70% white
  • 13% Asian
  • 10% Black
  • 6% Hispanic

Manager/director:

  • 71% white
  • 16% Asian
  • 8% Black
  • 4% Hispanic

BuzzFeed

BuzzFeed’s most recent diversity report was released on October 8, 2020.

At BuzzFeed, 38% of employees identified as Black, Indigenous or people of color. Asians represented the largest racial group in the company overall and at BuzzFeed News, other than white. Most of the promotions in the last year in the U.S. went to white people at BuzzFeed, and at a larger percentage than the share of white people at the company overall (61% versus 58%). From September 2019 to September 2020, 47% of new hires at the company self-identified as people of color.

BuzzFeed employees overall, U.S. (5% declined to self-identify):

  • 58% white
  • 13% Asian
  • 10% Black
  • 9% Latinx or Hispanic
  • 5% multiracial

BuzzFeed News employees (7% declined to self-identify):

  • 62% white
  • 12% Asian
  • 8% Black
  • 7% multiracial
  • 5% Latinx or Hispanic

Promotions year-over-year, U.S. (2% declined to self identify):

  • 61% white
  • 13% Asian
  • 10% Latinx or Hispanic
  • 9% Black
  • 2% multiracial

Condé Nast

Condé Nast’s most recent diversity report was released on March 4, 2021.

BIPOC made up less than 30% of Condé Nast’s overall employees, editorial staff and senior leadership positions in 2020, but made up nearly 40% of new hires last year. Senior leadership at Condé Nast was more than three-quarters white.

Employees overall, U.S. (4% declined to answer):

  • 68% white
  • 10% Asian
  • 8% Black
  • 6% Latinx
  • 4% multiracial

Editorial (5% declined to answer):

  • 69% white
  • 9% Black
  • 7% Asian
  • 6% Latinx
  • 5% multiracial

Senior leadership (3% declined to answer):

  • 77% white
  • 10% Asian
  • 6% Black
  • 3% Latinx 

New hires (10.5% declined to answer):

  • 52% white
  • 13% Black
  • 11% Asian
  • 8% Latinx 
  • 5% multiracial

Gannett

Gannett’s most recent diversity report was released on January 1, 2021.

Of the 11 promotions in 2020 to top editor roles at Gannett’s local network or senior leadership at USA Today, eight of the employees promoted were BIPOC. However, a whopping 85% of Gannett’s leadership is made up of white people.

Employees overall, as of January 2021 (4% did not disclose):

  • 73% white
  • 10% Black or African American
  • 7% Hispanic or Latino
  • 3% Asian
  • 2% two or more races
  • 1% American Indian or Alaska Native 

Leadership (2% did not disclose):

  • 85% white
  • 4% Black or African American
  • 3% Asian
  • 3% Hispanic or Latino
  • 1% American Indian or Alaska Native 
  • 1% Hawaiian or Pacific Islander
  • 1% two or more races

G/O Media

G/O Media’s most recent diversity report was released on September 8, 2020.

In September 2020, G/O Media announced that the majority of its staff and managers was “diverse,” as were its new hires. In response to a request by Digiday for more information, a company spokesperson said that G/O Media considers an employee to be diverse if they are a woman or a person of color.

  • 63% of staff were diverse.
  • 51% of managers were diverse.
  • 69% of new hires on-boarded on July 16, 2019 through July 16, 2020 were diverse.

Employees overall:

  • 64% white
  • 14% Black or African American 
  • 10% Asian 
  • 10% Hispanic or Latino
  • 2% two or more races

Hearst

Hearst’s most recent diversity report was released on February 2, 2021.

In 2020, white people made up the majority of overall employees and new hires at Hearst, while Black/African American, Asian and Hispanic/Latino people were roughly equally represented in both categories. At the manager-level and above, nearly 80% were white, and there were 4% more Asian people than Black/African American or Hispanic/Latino people in these roles.

Employees overall:

  • 73% white
  • 8% Black or African American
  • 8% Hispanic or Latino
  • 8% Asian
  • 3% two or more races

Managers and above:

  • 78% white
  • 9% Asian
  • 5% Black or African American
  • 5% Hispanic or Latino 
  • 2% two or more races

New hires:

  • 64% white
  • 11% Black or African American
  • 11% Asian
  • 10% Hispanic or Latino
  • 3% two or more races

Los Angeles Times

The Los Angeles Times’ most recent diversity report was released on February 4, 2021.

The Los Angeles Times is one of the few publishers where overall staff was a majority BIPOC, with white people making up 45% of employees in 2020. However, BIPOC were underrepresented in manager roles. When broken down by manager and non-manager positions, BIPOC people made up nearly 60% of non-manager positions at the company, but only 41% of manager roles. A similar trend occurred in the newsroom, with only 38% of manager roles held by people of color.

Employees overall (1% did not self-identify):

  • 45% white
  • 29% Hispanic or Latino
  • 15% Asian
  • 6% Black or African American
  • 1% American Indian or Alaska Native

Non-managers overall (2% did not self-identify):

  • 41% white
  • 34% Hispanic or Latino
  • 14% Asian
  • 6% Black or African American
  • 3% multi-racial

Managers overall:

  • 59% white
  • 17% Asian
  • 15% Hispanic or Latino
  • 5% Black or African American
  • 3% multi-racial

Non-managers, newsroom (2% did not declare):

  • 55% white
  • 17% Asian
  • 15% Hispanic or Latino
  • 6% Black or African American
  • 4% multi-racial

Managers, newsroom:

  • 62% white
  • 14% Asian
  • 14% Hsipanic/Latino
  • 7% Black
  • 3% multi-racial
  • 1% American Indian

The New York Times

The New York Times’ most recent diversity report was released on February 24, 2021.

Overall at The New York Times, 48% of new hires in 2020 were people of color; the company did not break this percentage down by ethnicity/race. There were more Asians represented than Black/African Americans and Hispanic/Latinos at both the company overall and in leadership positions. Asians made up more of a share of leadership roles at the Times than Black/African Americans and Hispanic/Latinos combined.

Employees overall (4% did not disclose):

  • 63% white
  • 14% Asian
  • 9% Black or African American
  • 7% Hispanic or Latino
  • 3% multiracial

Leadership (3% did not disclose):

  • 74% white
  • 12% Asian
  • 5% Black or African American
  • 4% Hispanic or Latino
  • 2% multiracial

USA Today

USA Today’s most recent diversity report was released on August 20, 2020.

As of July 2020, BIPOC people make up 30% of the newsroom and 24% of leadership positions at USA Today, a Gannett publication.

Newsroom employees:

  • 69% white
  • 13% Black
  • 8% Hispanic/Latino
  • 6% Asian
  • 3% two or more races

Leadership (2% declined to answer):

  • 75% white
  • 10% Black
  • 7% Hispanic/Latino
  • 5% Asian
  • 2% two or more races

Vice Media Group

Vice Media Group’s most recent diversity report was released on February 4, 2021.

Of all the new hires in the U.S. in 2020 at VMG, a majority were BIPOC, and 46% were white. Latinx people made up the biggest share of BIPOC employees at the company overall in the U.S. and in the news department. At VMG, Black and Latinx employees combined represented twice the share of the company’s overall staff compared to Asian employees, but less than half the share of VMG’s executive ranks, compared to Asian employees.

Employees overall, U.S.:

  • 58% white
  • 12% Latinx
  • 11% Asian
  • 10% Black or African American
  • 8% two or more races

News department, U.S.:

  • 62% white
  • 11% Latinx
  • 9% Black or African American
  • 9% two or more races
  • 7% Asian

Executives:

  • 67% white
  • 17% Asian
  • 6% two or more races
  • 6% Latinx
  • 6% Black or African American

New hires, U.S.:

  • 46% white
  • 21% Black or African American
  • 14% Latinx
  • 11% Asian
  • 7% two or more races

Vox Media

Vox Media’s most recent diversity report was released on December 17, 2020.

At Vox Media, while overall positions and leadership roles were predominantly held by white people, BIPOC people made up a slightly bigger share of leadership compared to their share of overall staff at the company (35% vs 31%). Asians were the largest group representing BIPOC people in the company overall, as well as in leadership roles and in editorial, compared to other races. 46% of new hires in 2020 identified as people of color, according to the company, which did not break this percentage down by ethnicity/race.

Overall (4% did not disclose):

  • 65% white
  • 11% Asian
  • 8% Black or African American
  • 6% Hispanic/Latinx
  • 5% two or more races
  • 1% Middle Eastern

Leadership (3% did not disclose):

  • 63% white
  • 12% Asian
  • 11% Black or African American
  • 4% Hispanic/Latinx
  • 4% Middle Eastern
  • 3% two or more races
  • 1% other

Editorial (3% did not disclose):

  • 69% white
  • 11% Asian
  • 7% Black or African American
  • 5% two or more races
  • 4% Hispanic or Latinx
  • 1% Middle Dastern

The Washington Post

The Washington Post’s most recent diversity report was released on July 30, 2020.

As of July 2020, Black or African American employees at The Washington Post were the largest group representing BIPOC people at the company overall and in news & editorial positions, as well as in leadership roles in both categories, compared to other ethnic/racial groups. News & editorial staff had a larger share of white people than at the company overall, with nearly 80% white people in leadership roles and just 21% BIPOC.

Employees overall (3% did not disclose):

  • 57% white
  • 20% Black or African American
  • 12% Asian
  • 5% Hispanic or Latino
  • 2% multiracial

Leadership (2% did not disclose):

  • 68% white
  • 17% Black or African American
  • 8% Asian
  • 4% Hispanic or Latino
  • 2% multiracial

News & editorial overall (4% did not disclose):

  • 71% white
  • 9% Black or African AMerican
  • 8% Asian
  • 5% Hispanic or Latino
  • 2% multiracial

News & editorial leadership (1% did not disclose):

  • 78% white
  • 9% Black or African American
  • 7% Asian
  • 3% Hispanic or Latino
  • 2% multiracial
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