Digiday has added key new members of its business team to go along with recent new hires in editorial.
Michelle Castillo joined Digiday in March 2012 as the senior vice president of conferences and events. Prior to this position, she worked at The American Association of Advertising Agencies, where she managed the conferences and events department. Michelle has 14 years of experience in events planning, event operations and project management.
Anne Weiskopf joined Digiday this month as director of new business development for publishing and conferences. Anne comes to Digiday with two decades of experience in technology and media publishing management, including executing sales strategy for large multinational publishing companies, and leading the move to integrated sales across off and on-line channels. This January Anne was named a 2012 Society for New Communications Research (SNCR) Fellow.
“We’ve just added two key executives who bring a wealth of industry knowledge and professionalism to Digiday,” said Nick Friese, Digiday’s CEO. “Michelle’s experience running conferences at the 4As and Anne’s background developing the business side of technology publications, conferences and research add to the depth and expertise of our team. These are two top-tier executives who will make a big impact on our company culture and business.”
Digiday has also expanded its editorial ranks. Giselle Abramovich joined to lead our brand coverage. Josh Sternberg is our staff reporter for publishing. Jack Marshall has shifted his coverage focus from mobile to agencies.
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