Digiday covers the annual trade show in Cologne. More from the series →
Digital advertising is arguably facing one of the most tumultuous periods ever before. The industry’s pivot to privacy has begun to accelerate trends far beyond the lip service given to them for years, namely around the demise of the third-party cookie.
Publishers, marketers, agencies and ad tech vendors are all on the hunt for third-party cookie alternatives to maintain effective ad targeting and measurement. Finding new forms of identity targeting, among many others issues facing ad tech, will be hot topics at ad tech conference Dmexco, which kicks off today Sept. 11 in Cologne Germany.
Much has changed in the last year. Here’s a list of what’s in and what’s out Dmexco this year.
More in Media
Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies
How a ‘surveillance pricing’ lawsuit and new New York legislation could reshape publishers’ subscription pricing strategies.
How Time and others are rebuilding parts of the web for AI agents
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.