Join us at the Digiday Publishing Summit from March 24-26 in Vail
Digiday covers the annual trade show in Cologne. More from the series →
Digital advertising is arguably facing one of the most tumultuous periods ever before. The industry’s pivot to privacy has begun to accelerate trends far beyond the lip service given to them for years, namely around the demise of the third-party cookie.
Publishers, marketers, agencies and ad tech vendors are all on the hunt for third-party cookie alternatives to maintain effective ad targeting and measurement. Finding new forms of identity targeting, among many others issues facing ad tech, will be hot topics at ad tech conference Dmexco, which kicks off today Sept. 11 in Cologne Germany.
Much has changed in the last year. Here’s a list of what’s in and what’s out Dmexco this year.
More in Media
The Trump tariffs are forcing creators to overhaul their side businesses
The Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.
Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain
Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.
Media Briefing: Podcasters test different types of paywalls for subscriptions
Podcasters discuss testing out different podcast subscriptions, and how to grow them as a complement (or alternative) to advertising revenue at this year’s On Air Fest event.