What’s in and out at Dmexco 2019

Digital advertising is arguably facing one of the most tumultuous periods ever before. Cartier Replica Watches The industry’s pivot to privacy has begun to accelerate trends far beyond the lip service given to them for years, namely around the demise of the third-party cookie.

Publishers, marketers, agencies and ad tech vendors are all on the hunt for third-party cookie alternatives to maintain effective ad targeting and measurement. Finding new forms of identity targeting, among many others issues facing ad tech, will be hot topics at ad tech conference Dmexco, which kicks off today Sept. 11 in Cologne Germany.

Much has changed in the last year. Here’s a list of what’s in and what’s out Cartier Replica this year.

 

https://digiday.com/?p=345584

More in Media

Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance

Publishers aren’t ready to press play yet on dedicated Privacy Sandbox tests.

AI Briefing: Senators propose new regulations for privacy, transparency and copyright protections

A new bill called the COPIED Act aims to pass new transparency standards to protect IP and guard against AI-generated misinformation.

Media Briefing: Publishers reflect on ad revenue midway through 2024 

Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out.