Digiday covers the annual trade show in Cologne. More from the series →
Digital advertising is arguably facing one of the most tumultuous periods ever before. The industry’s pivot to privacy has begun to accelerate trends far beyond the lip service given to them for years, namely around the demise of the third-party cookie.
Publishers, marketers, agencies and ad tech vendors are all on the hunt for third-party cookie alternatives to maintain effective ad targeting and measurement. Finding new forms of identity targeting, among many others issues facing ad tech, will be hot topics at ad tech conference Dmexco, which kicks off today Sept. 11 in Cologne Germany.
Much has changed in the last year. Here’s a list of what’s in and what’s out Dmexco this year.
More in Media
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
WTF is a stealth crawler?
As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.
As Hollywood studios chase creator culture, ownership gets complicated
Copyright claims and IP ownership fights show just how complicated Hollywood’s creator courtship could get.