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Illustration of a robotic hand giving a thumbs up with the word “GOOD!” on its display, symbolizing the positive impact of AI integration in ad tech.

Creators turn to agentic AI to manage fan engagement

Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns.

Why Hearst built an AI voice assistant tool for Delish

What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free.

WTF is ‘query fan-out’ in Google’s AI mode?

One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.”