Read Digiday’s most popular stories of the year
It was a great year at Digiday. Our traffic was up 185 percent from 2012. Here are the stories that were the most popular this year:
1. Bank of America’s Epic Twitter Fail
2. 15 Alarming Stats About Banner Ads
3. 38 Signs You’ve Been in Advertising Agencies Too Long
4. 20 Surefire Ways to Anger Creatives
5. 5 Ways Brands Are Cutting Out Agencies
6. What a $4 Mil. Super Bowl Ad Could Buy in Digital
7. The 10 Worst People in Digital Media
8. For Politico High Traffic is ‘Overrated’
9. 30 Signs You’ve Been in Ad Sales Too Long
10. What Online Ads Really Cost
11. 15 Stats Brands Should Know About Millennials
12. 6 Creative Ad Agency Resumes
13. Zenith to Ad Sellers: Please Order Food
14. 15 Stats Brands Should Know About Online Video
15. 24 Signs You Are Definitely a Social Media Guru
16 The Winners and Losers of Publicis Omnicom
17. Is This the Worst Page on the Internet?
19. Google Takes Its Tracking Into the Real World
20. Dark Google Vexes Publishers
Image via Shutterstock
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How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
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Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
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SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
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Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
