When it comes to figuring out what works across platforms, Vox Media isn’t afraid to peek over other publishers’ shoulders.
“We ruthlessly steal from other people,” Vox Media publisher Melissa Bell told attendees at the Digiday Publishing Summit last month. In order to stay ahead of the platform game in a lightning-fast news cycle, Vox established platform-specific studios that work across the media brands to learn about what works on each platform and execute accordingly.
Want more publisher insights? Listen to Digiday Live episodes from the Digiday Publishing Summit below:
- “We need to reposition how we think about what we’re doing for our customer, because there are other needs that we can serve.” David Perpich, svp of product for the New York Times, describes the publisher’s shift to an ecosystem mindset that serves multiple reader interests.
- “We need to create a different type of ad experience.” Mark Howard, CRO of Forbes, explains why Forbes taking an aggressive approach to understanding its ad blocking users.
- “It’s working for us.” Cory Haik, chief strategy officer at Mic, on the publisher’s multi-platform approach to storytelling.
To hear more about media is changing straight from the people making it happen, subscribe to Digiday Live on iTunes or Stitcher.
More in Media
Podcast companies turn to live events to capture growing advertiser spend
The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play.
Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.
How Vogue could navigate potential industry headwinds as Anna Wintour — who agency execs say made ad dollars flow — brings on new edit lead
Anna Wintour’s successor at Vogue will have to overcome the myriad of challenges facing fashion media and the digital publishing ecosystem.