Join us Sept. 14-16 in Miami to connect with top publishing leaders
For millennial-focused publisher Mic, platforms are the future.
The media company’s chief strategy officer Cory Haik took the stage at the Digiday Publishing Summit in Key Biscayne to share Mic’s multi-platform approach to storytelling. Instagram has been a particular area of growth because of its strong micro-communities of social justice-minded individuals and their followings. “It’s working for us,” says Haik.
Using the example of Jamilah King’s piece “23 Everyday Actions Punishable By Death If You’re Black in America,” Haik goes deep into how the article went from about 300 words on Mic.com to a viral video with over one million views and featuring celebrities such as Alicia Keys, Chris Rock and Rihanna.
“These stories don’t look like the same ones I worked on when I worked at the Washington Post, but they’re made for social and made to live in a very distributed environment,” said Haik.
Listen to Haik’s session above. To hear more about how media is changing straight from the people making it happen, subscribe to Digiday Live on iTunes or Stitcher.
More in Media
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
WTF is a ghost creator?
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator.
What’s in and out for creators heading into Q4
A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation.