For millennial-focused publisher Mic, platforms are the future.
The media company’s chief strategy officer Cory Haik took the stage at the Digiday Publishing Summit in Key Biscayne to share Mic’s multi-platform approach to storytelling. Instagram has been a particular area of growth because of its strong micro-communities of social justice-minded individuals and their followings. “It’s working for us,” says Haik.
Using the example of Jamilah King’s piece “23 Everyday Actions Punishable By Death If You’re Black in America,” Haik goes deep into how the article went from about 300 words on Mic.com to a viral video with over one million views and featuring celebrities such as Alicia Keys, Chris Rock and Rihanna.
“These stories don’t look like the same ones I worked on when I worked at the Washington Post, but they’re made for social and made to live in a very distributed environment,” said Haik.
Listen to Haik’s session above. To hear more about how media is changing straight from the people making it happen, subscribe to Digiday Live on iTunes or Stitcher.
More in Media
The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.
Inside Expedia’s year-long partnership with mega creator IShowSpeed
Expedia partnered with mega creator IShowSpeed on a record-setting livestream and year-long campaign to target Gen Z audiences.
Mega creators find that their personalities alone aren’t scalable as standalone businesses
Successful creators like Alex Cooper or MrBeast are creating media companies, to varying degrees of success and struggle.