‘It’s a Faustian agreement’: Bloomberg Media talks about the dilemma of platform publishing
At the Digiday Publishing Summit Japan in June, publishers gathered to share their success and challenges in expanding into Asian markets. We made the best sessions from that summit available on iTunes and Stitcher through Digiday Live, a podcast series from Digiday that features the best conversations and presentations from the summits we host around the world, all downloadable for easy listening.
In the latest episode of the podcast, Bloomberg Media talks about what it’s coming up against in the region. Parry Ravindranathan is managing director for Bloomberg Media’s business across EMEA and APAC. He spoke at the Digiday Publishing Summit in Japan in June about Bloomberg’s reticence when it comes to platform distribution, the challenge of hiring for digital video and competing with entrenched local media players for ad dollars.
On platforms: “It’s both an opportunity and a challenge. I don’t fully understand the economics of the model for a big media publisher like us […] it’s a Faustian agreement. They could change the rules tomorrow and we could be stuck.”
Want to hear more international summit highlights? Listen to other sessions from the Digiday Summit Japan below.
- How the Financial Times balances advertising with a subscription model in the AIPAC region.
- How Time Inc. builds loyal audiences at scale.
To hear more from our summits around the world, subscribe to Digiday Live on iTunes or Stitcher.
More in Media
With Firefly Image 3, Adobe aims to integrate more AI tools for various apps
New tools let people make images in seconds, create image backgrounds, replacing parts of an image and use reference images to create with AI.
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
The Guardian US is starting its pursuit of political ad dollars
The Guardian US is entering the race for political ad dollars.