The Internet has long looked to TV as a way forward. Despite the success digital has had, its status as a vehicle for large-scale brand efforts is still doubted after a decade. As New York hosts Internet Week just days after the upfronts, we turn our attention to this issue. Digiday editor in chief Brian Morrissey and content director Corey Kronengold dig into the issue and many more in a video show. The half hour show features a panel discussion with insights from Internet veteran and Goodmail CEO Peter Horan, Evolve Media CEO Brian Fitzgerald and Break Media evp of sales Andrew Budkofsky.
More in Media
People claim that the role of chief diversity officer is vanishing. However, AI is booming, and the CDO can help ensure responsible AI.
Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot
Digiday+ Research found that publishers’ programmatic ad revenue didn’t quite live up to expectations this year, but they still see it as a growth area.
For a couple of publishers, referrals from Google are down upwards of 60%.