Digiday+ Research: Publishers stick with 2020 revenue priorities, meh on the metaverse and emerging tech
With some exceptions, publishers’ revenue priorities are nearly identical to the ones they set entering 2020. Direct-sold advertising, subscriptions and branded content were considered the largest areas of focus for the 139 publishing executives surveyed by Digiday in the first quarter of 2022 — as they were pre-pandemic in the fourth quarter of 2019.
Publishers were investing more in commerce as an approach to diversify revenue streams, according to 139 publishing professionals surveyed in the first quarter of 2022. However, that share reported that affiliate commerce revenue leveled off after a pandemic-powered year of significant gains.
And despite the considerable hype surrounding the promise of emerging technology for the media and marketing industries, publishers seem neither hugely impressed with or planning for significant investment in these burgeoning areas. Close to half of the 122 publishing execs surveyed in February think none of these emerging technologies will have a significant impact on their businesses over the next few years. The metaverse, NFTs and blockchain held the most promise, albeit small, while virtual reality and cyrptocurrencies were far lower priorities.
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Vox Media’s Ryan Pauley explains how expanding the CRO role beyond ad sales improves ad sales
In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses.
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Publishers invest in more crypto reporters
Publishers like Bloomberg, Forbes, Fortune, Gizmodo and Money are investing in more reporters to cover cryptocurrencies and the blockchain.
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The Rundown: Travel, entertainment ad spend expected to remain strong in 2022, while early pandemic trends drop off
Sectors that took off earlier in the pandemic are seeing a slowdown in advertising spend as companies face a possible recession.
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SponsoredConsumers expect brands to be authentic in their DE&I commitments
Sponsored by Amazon Ads With consumers looking to brands to take stances on global and social issues that impact their lives, it’s hard to argue the important role brands play in our society. With this great opportunity also comes great responsibility, and consumers are paying attention. New research commissioned by Amazon Ads with Environics Research […]
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Digiday DealBook: New NFL streaming service, Instagram shuts down e-commerce site, HBO Max and Discovery+ streaming merger, and more
Facebook and Instagram will halt its live shopping feature of affiliate sites on August 31. This announcement comes after shaky Q2 earnings.
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Una agencia ofrece una nueva herramienta de optimización mientras los anunciantes de automóviles buscan el equilibrio adecuado de gasto
La publicidad del automóvil, que durante mucho tiempo ha sido un pilar de los medios de comunicación nacionales y locales -sobre todo en el espacio televisivo, pero con un impacto digital cada vez mayor-, sigue desacelerando la inversión publicitaria. Esto sucede por varias razones, pero principalmente porque simplemente no hay tantos coches nuevos para vender, […]
