Digiday+ Research: Agency, publisher return-to-work plans trending away from full-time office presence
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
As the coronavirus pandemic continues to upend traditional work patterns a full two years after it began, and the Great Resignation recasts the ranks for employees across media, marketing and advertising technology sectors, agencies, for one, are settling into to a hybrid future.
A Digiday+ Research survey in February of agency and publishing execs found that 40% of the 95 agency professional respondents said their employers will never return to full-time, in-person work schedules. Less than one in 10 have physically returned to work full time.
And on the publisher side, 30% of 127 publishing professional respondents said their employers will never return to full-time, in-person work schedules. As with agencies, less than one in 10 have returned to fill-time, in-person work.
More in Media
How U.K.-based creators took advantage of the U.S. TikTok outage
In the week following the United States’ Jan. 19 TikTok outage — the seven days between Jan. 19 and Jan. 25 — video creators in the U.K. posted 15 percent more content than they did during the seven days leading up to the ban.
How podcasters are measuring videos’ role in growing incremental audiences
Without a proper way to measure videos’ effectiveness in growing incremental audiences, podcast orgs and publishers are drawing correlations between a podcast’s video audience growth and overall audience growth.
Netflix readies pan-European rollout of its in-house ad tech amid pricing competition
Buyers eye discounts of as much as 20% as Google, The Trade Desk and others join its much-vaunted expansive rollout.