Digiday+ Research: Agency, publisher return-to-work plans trending away from full-time office presence
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
As the coronavirus pandemic continues to upend traditional work patterns a full two years after it began, and the Great Resignation recasts the ranks for employees across media, marketing and advertising technology sectors, agencies, for one, are settling into to a hybrid future.
A Digiday+ Research survey in February of agency and publishing execs found that 40% of the 95 agency professional respondents said their employers will never return to full-time, in-person work schedules. Less than one in 10 have physically returned to work full time.
And on the publisher side, 30% of 127 publishing professional respondents said their employers will never return to full-time, in-person work schedules. As with agencies, less than one in 10 have returned to fill-time, in-person work.
More in Media
United Airlines is sunsetting the print component of its magazine Hemispheres
Already, the magazine’s website appears to be winding down. Its domain, hemispheresmag.com, now redirects to United’s website.
Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves
Over the past several months, beta tests of these tools revealed positive upticks in common KPIs.
Publishers see short-term opportunity from Outbrain’s acquisition of Teads
In 2024, publishers look for revenue opportunities anywhere they can and two of most prominent vendors for incremental ad revenue – Outbrain and Teads – announced last week that the former was acquiring the latter in a $1 billion deal.