Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers.
The pivot to video is not without its victims.
Pivoting to video comes at a heavy cost to publishers. At the Digiday Publishing Summits in the U.S. and Europe, we asked 85 executives if they are laying off staff to support their pivots to video. One-third of European publishers have either laid off employees or plan to do so in their video shifts. By contrast, only 16 percent of U.S. publishers were prepared to make that move.
More in Media
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it’s become a massive IRL moment for the creator economy.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.