Digiday Research: 33 percent of European publishers report layoffs to support the pivot to video
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers.
The pivot to video is not without its victims.
Pivoting to video comes at a heavy cost to publishers. At the Digiday Publishing Summits in the U.S. and Europe, we asked 85 executives if they are laying off staff to support their pivots to video. One-third of European publishers have either laid off employees or plan to do so in their video shifts. By contrast, only 16 percent of U.S. publishers were prepared to make that move.
More in Media
Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies
How a ‘surveillance pricing’ lawsuit and new New York legislation could reshape publishers’ subscription pricing strategies.
How Time and others are rebuilding parts of the web for AI agents
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.