The famous Proust Questionnaire comes from a popular 19th-century parlor game in which guests were asked to answer a series of questions to reveal the respondent’s true nature. Digiday is updating the Proust Questionnaire for the digital media industry. If you or someone you know would like to answer the Digiday Questionnaire, contact me at the email address below.
Our latest subject is Jonathan Stephen, senior producer of mobile products at JetBlue Airways.
The Digiday Questionnaire: Jonathan Stephen
1. What about working in the digital media industry makes you happy?
I love that the industry is moving rapidly, thereby presenting the challenge for organizations to keep up with the latest trends. It keeps me on my toes, and I know that my job will constantly evolve 12, 24, and 36 months from now.
2. What about working in the digital media industry makes you miserable?
It pains me to see some other brands poorly execute their digital strategies. I feel that there needs to be more education for brands and agencies to understand the technology and take complete ownership of the execution. I am very adamant that vendors should not be the ones defining strategy for an organization. The thought leadership should come from within the brand.
3. What is the worst fault you see in your area of the industry?
Hands down, QR codes being improperly used is one of the worst faults I see. Consumers need to be educated on how to use the QR code, and brands should incentivize the user for scanning the code. This isn’t a case of, if you build it, they will scan. There needs to be more engagement, and many retailers have dropped the ball in this area.
4. What positive changes do you hope to see in the industry?
I see our industry growing, creating more jobs, and defining new career paths. It’s an exciting time to be a part of this industry and I hope that this continues on into the future.
5. What is the quality you most admire in digital media CEOs?
I would admire their ability to connect with a team and have a good understanding of the organization’s strengths and weaknesses.
6. What tech company do you wish you started?
I would be crazy not to say Facebook.
7. Silicon Valley or Madison Ave.?
MAD MEN! All the way!
8. Track or Do Not Track?
9. App or mobile site?
That’s a trick question, and great one at that! I feel they both play their own specific part in an overall mobile strategy. They should complement each other, not compete.
10. If you could only use one of these for these rest of your life: Facebook, Twitter, Tumblr, Instagram, Spotify, which one?
I would keep Spotify. I love music! Not having any of the others would encourage me to call my friends, meet up and hang out in person rather than send them a note. Don’t get me wrong, I love social media sites, but there’s nothing like that personal connection you can have with your friends and family. That’s what creates those lifelong memories. And with music, those memories have soundtracks.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.