Digiday Poetry Minute
Do you think programmatic buying is a soulless business that overlooks the heart and soul of your carefully crafted premium content? Well then, take a break from setting price floors and let Vikram Somaya, vice president of global operations and audience at Thompson Reuters, inject a little art into your day.
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‘A digital Madison Square Garden’: How Complex reimagined the sponsorship opportunities for ComplexLand
The online event, which will combine music, conversation, gaming and shopping in an online world, will have 60 sponsors.
‘People have had permission to experiment’: Pandemic expedites rethink on 9-to-5 work structures
Starting out as a short-term fix to weather the coronavirus storm, employers are seeing work hours outside the traditional 9-to-5 week as a new normal.
‘They wanted to unload it bad’: Why HuffPost made sense for BuzzFeed – and Verizon Media Group
BuzzFeed's acquisition of HuffPost will give it access to an older, more affluent cohort, potentially bolstering its news and commerce businesses.
SponsoredA buyer’s guide to new CTV terminology
by Austin Scott, Head of EMEA Video Market Development at Xandr There has been a seismic shift in the way audiences consume content. The average U.S. home owns 11 connected devices. More than 40 percent of consumers use connected TV (CTV) devices to stream content daily, and 77 percent of households are considered CTV households. […]
‘A start-up again’: New Quartz owner Zach Seward’s plan for longevity includes revenue innovation and reader support
Seward would not disclose current financials, but the upswing in ad revenue in third and fourth quarters has him optimistic about the company's position for 2021.
NBCUniversal and Volition Beauty sign multi-year deal to co-create products
The partnership leverages the fame and influence of people who exist somewhere between influencer and mainstream celebrity.