Digiday Poetry Minute
Do you think programmatic buying is a soulless business that overlooks the heart and soul of your carefully crafted premium content? Well then, take a break from setting price floors and let Vikram Somaya, vice president of global operations and audience at Thompson Reuters, inject a little art into your day.
Digiday Summits are full of surprises. Request your invitation to our upcoming Digiday Exchange Summit in Miami, Fla., Jan. 30-Feb. 1.
How Forbes’ 30 Under 30 franchise has become a top selling point for the brand
The 30 Under 30 franchise has given Forbes another avenue to sell its advertising clients on cross-platform campaigns for top dollar.
‘Outside the four walls of a restaurant’: Why The Infatuation cooked up a marketplace model during the pandemic
The NYC-focused marketplace, which offers everything from private dinners to cooking classes, will be braided into the rest of the Infatuation's business next year.
‘I believe enough in this to try to do it myself’: CollegeHumor owner Sam Reich on the brand’s future potential
In January, IAC decided it was no longer willing to finance CollegeHumor and sold it to Sam Reich, who had joined the company in 2006 to build out original video.
SponsoredWhy ad buyers (and sellers) need to pay more attention to viewer attention
By Yan Liu, CEO, TVision Like the proverbial tree falling in the forest, we all recognize that oftentimes the TV is on, but no one is in the room to hear or see it. And yet some ad buyers continue to rely on a metric that fails to account for this. To mix metaphors, buyers […]
‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging
In order to reignite the spark of excitement that experiential is meant to offer, some publishers have begun testing the limits of hybrid events.
Care packages replace canapés as Coronavirus cancels media holiday party extravagances
With social distancing keeping coworkers apart in December, media companies and agencies have turned to care packages to replace the holiday party.