Digiday Poetry Minute
Do you think programmatic buying is a soulless business that overlooks the heart and soul of your carefully crafted premium content? Well then, take a break from setting price floors and let Vikram Somaya, vice president of global operations and audience at Thompson Reuters, inject a little art into your day.
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‘Clearly underinvesting’: Some of the world’s biggest marketers pledge to direct more media dollars to minority-owned business
Procter & Gamble to McDonald’s, Pernod Ricard to PepsiCo, big marketers pledge to curtail media dollars that help fuel racial basis.
Paid virtual events are the new golden ticket for publishers
There are other added benefits for publishers to have ticketing on their events, beyond the revenue.
‘We do it because it’s profitable’: Ads improbably sprout on ad averse Substack
Advertising has grown into a six-figure stream of revenue for some of the subscription-focused newsletter platform's top creators.
SponsoredBrands are rethinking content strategies to make personalization pay off
When it comes to providing a differentiated customer experience, content is king; customers will not hesitate to switch to a competitor if they aren’t engaged by the information that matters most to them. Top performing brands know that they need to provide the personalized, relevant information their customers need at every point along their journey […]
Member ExclusiveDigiday Research: Publishers are much less supportive of employee voting than agencies
Agency employees are more than twice as likely to get time off to vote as their publisher counterparts.
‘Very pleasantly surprised’ Google shares results of Privacy Sandbox experiments
Google says early tests of its Federated Learning of Cohort, FLoC, proposal show potential. It now wants other companies to run their own FLoC tests.