The Digiday guide to what’s in & out in 2016

The end of the year means looking back and looking ahead. We’ve searched high and wide to come up with what we think is in and what’s heading out in 2016. Let us know what you think we missed — and what we got wrong.

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After an oversaturation of AI-generated content, creators’ authenticity and ‘messiness’ are in high demand

Content creators and brand marketing specialists on how 2026 will be the year creator authenticity becomes even more crucial in the face of rampant AI-generated “slop” flooding social media platforms.

‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy

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Future starts to sharpen its AI search visibility playbook

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