We rounded up the best of Digiday reporting from this week in just under a minute.
Facebook has a new formula for determining what makes a valuable impression: Scroll speed counts, and it turns out millennials are quicker with their thumbs than Gen X. They’ll register an ad 2.5 times faster, according to Facebook’s research.
Twitter, meanwhile, is adding another button alongside retweet and favorite — a buy button. It’ll show up in sponsored tweets and anywhere there’s a link to the product. So far, five brands and platforms such as Bigcommerce and Shopify representing millions of smaller brands have signed up.
Business Insider had a big week. The digital publisher got acquired by German giant Axel Springer, proving its many doubters wrong to the tune of $343 million.
Speaking of tunes, Vinyl comeback marches ever onward. It surpassed ad-supported streaming music services in the first half of 2015, bringing in almost $60 million more, according to the RIAA.
Video by Hannah Yi.
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Member ExclusiveDigiday+ Research: Where publishers see revenue growth in 2022
Publishers with diversified businesses are less optimistic about ads growth than those focused purely on advertising.
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Why media unions are demanding to participate in management’s return-to-office planning
Media unions demand management come to the bargaining table over RTO plans and are fighting back against office return mandates and dates.
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How Leaf Group transitioned to being a commerce-dominant media company
After its recent acquisition by Graham Holdings, Leaf Group's CEO Sean Moriarty said vertical-focused expertise is the best direction for continued growth.
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Recurrent Ventures – the next big private equity-fueled media conglomerate?
Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable?
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WTF is Web3?
Web 3.0 is set to change the way brands interact with consumers, publishers engage audiences and the way the advertising business is conducted online.
