We rounded up the best of Digiday reporting from this week in just under a minute.
Facebook has a new formula for determining what makes a valuable impression: Scroll speed counts, and it turns out millennials are quicker with their thumbs than Gen X. They’ll register an ad 2.5 times faster, according to Facebook’s research.
Twitter, meanwhile, is adding another button alongside retweet and favorite — a buy button. It’ll show up in sponsored tweets and anywhere there’s a link to the product. So far, five brands and platforms such as Bigcommerce and Shopify representing millions of smaller brands have signed up.
Business Insider had a big week. The digital publisher got acquired by German giant Axel Springer, proving its many doubters wrong to the tune of $343 million.
Speaking of tunes, Vinyl comeback marches ever onward. It surpassed ad-supported streaming music services in the first half of 2015, bringing in almost $60 million more, according to the RIAA.
Video by Hannah Yi.
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4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
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How sportsbooks and publishers are rethinking the terms of content-based sponsorships
The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns.
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A year after coming under Axel Springer’s control, Politico’s Europe and North American businesses are closer than ever
Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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How publishers can prevent cyberattacks after Fast Company’s hack
Tech executives shared what publishers can do to prevent getting hacked and avoid cybersecurity breaches.
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Member ExclusiveMedia Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into the offerings, Gale hit another gear of growth.
