Here’s the best of Digiday reporting from this week in under a minute. Just enough to prime you for Friday’s cocktail hour:
Gawker Media isn’t the only publisher with a display ad problem. So it’s beefing up on native and e-commerce, where it gets one third of its revenue. Bye-bye banners and hello … snarky sponsored content?
Fewer teens hang out at the mall these days. So Abercrombie and Fitch, faced with sagging sales, needed a pivot. The retailer ditched its controversial CEO, as well as its shirtless Zoolanders, and went mobile: 60 percent of the company’s traffic and 30 percent of its revenue is now generated via phones and tablets.
Can you guess which brands are the world’s most valuable? Apple and Google top the list and this is for the third consecutive year. Both are worth more than 100 billion dollars. Just behind them are — surprise, surprise — more tech companies like Samsung, Microsoft, IBM and Amazon.
Speaking of Google, the search and advertising giant better watch its back: there’s competition a-comin’. AOL’s merger with Verizon and Microsoft adds up to an audience of 500 million users. AOL says these are “real authenticated people” who no doubt generate real authenticated data. Could it be a game-changer when it comes to advertising?
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.