It’s Friday, so we’ve recapped the best of Digiday reporting from the week just as you head into happy hour.
Turns out it’s true: less is more. The Atlantic’s new redesign gave people less content to click on, but they stayed with it longer: The click through rate tripled and people now spend four minutes or more on native ads.
Meanwhile, across the pond, The New York Times is opening a native ad division in London. So far there are four permanent staffers on the ground compared to the 45 member team back in New York. The studio is going after European and Asian markets.
Watch out, Adidas and Nike: Under Armour is growing at a faster pace than both and will become the third biggest sportswear brand in the world in the next decade. How? By focusing on women, appealing to a younger demo, and winning on social.
Speaking of winning on social, Cosmo is killing it on Snapchat, averaging 3 million viewers a day, up from 1.8 million since the summer. Advertisers want in on this too, but for now you can only share editorial videos.
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With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
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Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
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Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
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Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
