Secure your place at the Digiday Publishing Summit in Vail, March 23-25
The Digiday+ Deep Dive is a new podcast available exclusively to Digiday+ members. Digiday editors will discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.
This week, Digiday editors Lucia Moses and Sahil Patel join Digiday editor-in-chief Brian Morrissey unpack Snapchat’s plans for unskippable video ads, and the company’s push to include more Snapchat personalities in the videos publishers are producing for its app.
Push play below to get started:
More in Media
Why more brands are rethinking influencer marketing with gamified micro-creator programs
Brands like Urban Outfitters and American Eagle are embracing a new, micro-creator-focused approach to influencer marketing. Why now?
WTF is pay per ‘demonstrated’ value in AI content licensing?
Publishers and tech companies are developing a “pay by demonstrated value” model in AI content licensing that ties compensation to usage.
The case for and against publisher content marketplaces
The debate isn’t whether publishers want marketplaces. It’s whether the economics support them.