DG MediaMind Grabs EyeWonder

By Carla Rover • August 30, 2011 •

The ad technology company DG MediaMind said on Tuesday it is acquiring EyeWonder, a video and rich media advertising firm for approximately $66 million in cash.

That deal marks the continuation of consolidation of the rich media space. Back in June, the company DG FastChannel acquired MediaMind and launched a joint digital advertising platform managed by DG and MediaMind. MediaMind was previously known as Eyeblaster, a pioneer in rich media. Meanwhile, FastChannel had previously snatched up the rich-media Unicast in 2008.

EyeWonder plays in a similar space with MediaMind and Unicast; it claims to have served over 3.5 billion targeted impressions in the last quarter.

According to DG MediaMind gm and founder Gal Trifon, these moves are part of a long-term strategy for the company to position itself for a future when TV and the Web intersect.

“If you ask me about the future of digital media, I’ll tell you about convergence,” he said. “As consumers access information across multiple screens, advertisers who are now operating in complete silos will benefit from having systems, like ours, which will allow them to communicate with consumers across these channels.”

And across the world. Cementing DG as a leader beyond the U.S. was another motivation for the consolidation, said president and COO Neil Nguyen. “To fulfill our vision of converging TV and online media, we require a strong global position in online advertising.”

https://digiday.com/?p=3219

More in Media

The Creator Economy

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators

April 25, 2025

Platforms’ livestreaming push has highlighted an underlying divide in the community of livestreaming creators.

Member Exclusive

Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?

April 25, 2025

Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.

Member Exclusive

Digiday+ Research Data Sheet: The state of subscription pricing

April 24, 2025

This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.