DG MediaMind Grabs EyeWonder

The ad technology company DG MediaMind said on Tuesday it is acquiring EyeWonder, a video and rich media advertising firm for approximately $66 million in cash.

That deal marks the continuation of consolidation of the rich media space. Back in June, the company DG FastChannel acquired MediaMind and launched a joint digital advertising platform managed by DG and MediaMind. MediaMind was previously known as Eyeblaster, a pioneer in rich media. Meanwhile, FastChannel had previously snatched up the rich-media Unicast in 2008.

EyeWonder plays in a similar space with MediaMind and Unicast; it claims to have served over 3.5 billion targeted impressions in the last quarter.

According to DG MediaMind gm and founder Gal Trifon, these moves are part of a long-term strategy for the company to position itself for a future when TV and the Web intersect.
“If you ask me about the future of digital media, I’ll tell you about convergence,” he said. “As consumers access information across multiple screens, advertisers who are now operating in complete silos will benefit from having systems, like ours, which will allow them to communicate with consumers across these channels.”
And across the world. Cementing DG as a leader beyond the U.S. was another motivation for the consolidation, said president and COO Neil Nguyen. “To fulfill our vision of converging TV and online media, we require a strong global position in online advertising.”

 

https://digiday.com/?p=3219

More in Media

Creators are ditching Substack over ideological shift in 2025

The writers who left Substack in early 2025 represent a second wave after an initial burst of Substack creators left the platform in January 2024.

How Dotdash Meredith enlisted OpenAI to boost its contextual ad product, with Lindsay Van Kirk

Dotdash Meredith’s gm of D/Cipher discussed the publisher’s OpenAI deal in a live recording of the Digiday Podcast at last week’s Digiday Publishing Summit.

Google ad tech antitrust trial

Publishers left guessing how Google’s March 2025 core update will reshape search 

Google’s core updates, which happen multiple times a year, change its search algorithms and systems and have the potential to make or break publishers’ traffic.