DG MediaMind Grabs EyeWonder

By Carla Rover • August 30, 2011 •

The ad technology company DG MediaMind said on Tuesday it is acquiring EyeWonder, a video and rich media advertising firm for approximately $66 million in cash.

That deal marks the continuation of consolidation of the rich media space. Back in June, the company DG FastChannel acquired MediaMind and launched a joint digital advertising platform managed by DG and MediaMind. MediaMind was previously known as Eyeblaster, a pioneer in rich media. Meanwhile, FastChannel had previously snatched up the rich-media Unicast in 2008.

EyeWonder plays in a similar space with MediaMind and Unicast; it claims to have served over 3.5 billion targeted impressions in the last quarter.

According to DG MediaMind gm and founder Gal Trifon, these moves are part of a long-term strategy for the company to position itself for a future when TV and the Web intersect.

“If you ask me about the future of digital media, I’ll tell you about convergence,” he said. “As consumers access information across multiple screens, advertisers who are now operating in complete silos will benefit from having systems, like ours, which will allow them to communicate with consumers across these channels.”

And across the world. Cementing DG as a leader beyond the U.S. was another motivation for the consolidation, said president and COO Neil Nguyen. “To fulfill our vision of converging TV and online media, we require a strong global position in online advertising.”

More in Media

AI Content Economy

As publishers await click data, Google’s AI visibility push complicates the opt-out decision

November 9, 2026

Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.

WTF Series

WTF is the AI training opt-out policy token?

November 9, 2026

Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.

The Creator Economy

Creators see promise in Instagram’s long-form push, but question whether exposure is enough

November 6, 2026

Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.