The ad technology company DG MediaMind said on Tuesday it is acquiring EyeWonder, a video and rich media advertising firm for approximately $66 million in cash.
That deal marks the continuation of consolidation of the rich media space. Back in June, the company DG FastChannel acquired MediaMind and launched a joint digital advertising platform managed by DG and MediaMind. MediaMind was previously known as Eyeblaster, a pioneer in rich media. Meanwhile, FastChannel had previously snatched up the rich-media Unicast in 2008.
EyeWonder plays in a similar space with MediaMind and Unicast; it claims to have served over 3.5 billion targeted impressions in the last quarter.
More in Media

WTF is headless browsing, and how are AI agents fueling it?
AI agents are putting headless browsing back in the spotlight. For media companies, that raises questions: How much traffic is real vs. automated?

How People Inc. is prioritizing traffic and revenue diversification to prepare for AI era
People Inc is preparing for AI’s impact on search and content discovery by focusing on traffic and revenue diversification and direct to consumer relationships.

One year in, Business Insider’s AI onsite search is boosting engagement
Although Business Insider’s AI search tool is currently only used by roughly one percent of Business Insider’s readership, it has significantly increased the engagement of those who do use the tool, with click-through to articles increasing by 50 percent since October.