David Sirota, the syndicated columnist and author, has joined International Business Times as a senior writer, focusing on the intersection of Wall Street and politics, IBT is announcing today.
Sirota himself was in the news last month when he was abruptly fired from Pando Daily. At IBT, he joins a growing editorial bench, which now includes global editor in chief Peter Goodman, Marcus Baram, both ex-Huffington Post; Nancy Cooper (formerly of Newsweek and WNYC) and Laura Hibbard (ex-Time, Huff Post).
Sirota talked about his plans to help establish IBT as a place for hard-hitting reporting.
A lot people never heard of IBT until they bought Newsweek last year. What’s your sense of IBT and its journalistic mission?
I think they’re a serious journalistic operation that wants to build out a bigger newsroom. There’s a lot of talk about a journalism bubble. They’ve been around a long time and are slowly but surely increasing their capacity. There’s less of a flash-in-a-pan feeling. They have a very clear sense of what they have to do business-wise. The people they’ve hired, like Peter, are not only supportive of investigative journalism, but that’s what they do.
There’s been some coverage of the parent company’s owners’ religious ties. Do you have any concerns about their editorial independence?
I am confident there is a real journalistic independence. I did my own due diligence, talked to people who have worked with their editorial team with the new Newsweek. They know what I do; they know my work very well. Peter and I had this very intensive back and forth. They want me to continue to do and expand on what I do.
Do they have a point of view?
In my discussions with them, it’s, “wherever the journalism leads you. If the story takes you to scrutinize a Democrat, you follow that story. If it takes you to scrutinize a Republican, you follow that story.”
We’ve seen some well-known journalists striking out on their own. How big is the opportunity to do that versus being associated with an established brand?
I think when you’re doing investigative journalism in particular, it really helps to be working with an institution. It takes a lot of effort and resources to do that kind of reporting. In this so-called journalism bubble, I do think there’s this desire to do analysis of other people’s original reporting because that’s an easier endeavor. I think the tradeoff is, those models won’t necessarily do something lasting or something of value.
You’re well established yourself, but given IBT’s low profile so far, do you think it’ll be hard to get access?
Pando was not a known entity at all and I was still able to report out the stories I wanted to in the political and financial realm. IBT, they’ll have no problem with that as well. One thing I’d say about this era is, if you do good reporting, you can establish yourself much more quickly.
It was suggested that you were fired at Pando because of complaints from investors that there was too much politics coverage and not enough tech. What happened?
I don’t really have a comment on the reasons of what happened, because I don’t have any information about it. They were extremely supportive of my work that I did with them, and it was pretty abrupt, in that there wasn’t any real warning. But the bottom line is, they were very supportive of my work, and I wish them well.
It must be frustrating to still have questions.
I mean, yeah. It was a surprise to me, and anytime a situation happens like that, it’s not particularly pleasant to go through. But this is the media business. It’s unpredictable.
Member ExclusiveMedia Briefing: Publishers and media unions are still haggling over office-return plans heading into the summer
In this week's Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers' return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday.
‘He thought I was accusing him of being racist’: Confessions of a comms pro on working with out of touch leadership
The [CEO] and one of the other co-founders felt the need to point out that they mentor black people and donate to black-focused charities. 'It wasn't about them, but they were making it about them.'
As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that's not stopping one seller from seeking aggressive pricing and volume gains.
SponsoredHow marketers and retailers are unlocking the true value of retail media
Ben Kneen, senior director of product management, Xandr It’s a challenging time for retailers in the advertising industry. As they cope with supply chain woes and inflation-related pressures, they seek high-margin revenue streams amid evolving privacy regulations and massive shifts in identity solutions — including IDFA, the deprecation of third-party cookies and more. In light […]
How Microsoft plans to storm adland: ‘Attribution, CTV, in-game ads and potential M&A’
Microsoft Advertising VP Rob Wilk explains how it plans to burnish its $10bn ad business
Inside Hearst UK’s multi-pronged approach to third-party cookie replacements
Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms.