Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Curation is on the rise, according to a recent Pew study. But not only is curation a growing trend, thanks to sites like Tumblr and Pinterest, but so is original content. Of course, content is loosely defined. Pew found that 46 percent of adult Internet users post the photos and videos they themselves have created. It also found that 41 percent of adult Internet users curate the content they find.
Some other interesting stats about these social platforms: 12 percent use Pinterest; 12 percent use Instagram; 5 percent use Tumblr; 16 percent use Twitter; 20 percent use LinkedIn; 60 percent use Facebook.
These platforms are breeding grounds for both content creators and curators: 56 percent do at least one; 32 percent do both.
Another interesting tidbit: the creators are in the younger, 18-29 subset, and many of them live on the social platforms. LinkedIn, not surprisingly, skews older.
Based off of this study, marketers may want to start creating content that is not only easily shared via each platforms sharing mechanism, but content that speaks to the growth of curation: better creative with photos and videos that people can reblog, repost, repin and retweet.
More in Media
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetization and content.
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.