Could Paid Content be Publishers’ Salvation?

Autosport publisher Rob Aherne is all for paid content, claiming that publishers that want to generate meaningful revenue need to go beyond just the typical advertising and sponsored content model.

I would say that paid content has been our salvation in terms of a business model. Operating as Autosport does – sending journalists and photographers to motorsport events around the world in the interests of quality coverage – incurs considerable cost that many of our rivals don’t have to bear. If we want to continue to set the news agenda and make quality journalism our watchword (and I can assure you that we do), we have to find sources of revenue that go beyond the advertising and sponsorship model. Ultimately I believe that our readers appreciate quality journalism, understand what it takes to achieve it and at least some are prepared to pay to help us carry on producing it, and that principle has driven the evolution of our paid-content strategy.

Click here to read the entire story

More in Media

The Trade Desk’s ‘premium internet’ shift stirs concerns among publishers over ad dollar allocation

The Trade Desk reassures that minimal authentication can still attract ad dollars, but many publishers remain skeptical of relying on UID 2.0 and ceding control over their data.

AI Briefing: Why WPP is adding Anthropic’s Claude models to its AI platform

Choosing which AI models to use has been a key factor for companies as they develop AI strategies for marketing and other applications. 

Inside The New York Times’ plans to correlate attention levels to other metrics

There’s a lot of buzz around attention advertising right now, but The New York Times is trying to stay grounded even as it develops its own plans.