Autosport publisher Rob Aherne is all for paid content, claiming that publishers that want to generate meaningful revenue need to go beyond just the typical advertising and sponsored content model.
I would say that paid content has been our salvation in terms of a business model. Operating as Autosport does – sending journalists and photographers to motorsport events around the world in the interests of quality coverage – incurs considerable cost that many of our rivals don’t have to bear. If we want to continue to set the news agenda and make quality journalism our watchword (and I can assure you that we do), we have to find sources of revenue that go beyond the advertising and sponsorship model. Ultimately I believe that our readers appreciate quality journalism, understand what it takes to achieve it and at least some are prepared to pay to help us carry on producing it, and that principle has driven the evolution of our paid-content strategy.
Click here to read the entire story
More in Media
News publishers hesitate to commit to investing more into Threads next year despite growing engagement
News publishers are cautious to pour more resources into Threads, as limited available data makes it difficult to determine whether investing more into the platform is worth it.
WTF is Google’s Protected Audience?
FLEDGE stands for ‘First Locally-Executed Decision over Groups Experiment’ and makes ad auction decisions in the browser, rather than at ad server level.
Digiday’s History of Ad Tech: In the beginning …
A look at the genesis of ad tech, from the first online display ad in 1994 to the dotcom crash.