Consigliere’s Mike Duda’s Must-Follows
Each week, Digiday pesters a busy industry executive to explain how he or she uses Twitter and to share his or her Twitter must-follows. Last week, Ogilvy’s Brandon Berger suggested we all follow, among others, Consigliere’s Mike Duda. To keep the chain going, we asked Mike about his must-follows. Follow Mike on Twitter at @MikeDuda.
“How do you use Twitter?” It seems like such an easy question. I’ll write a draft, bust open a thesaurus to unleash a few 30-plus point “Words with Friends” words, send to a couple PR friends who will edit 85 percent of the content and — Yahtzee! — I score a byline that makes me look smartish.
But, oh, Twitter, if only I could describe you so easily. You are my breaking news that Bin Laden was killed or that there is an earthquake nearby. My uber daily newspaper where the curated editorial includes passionate experts as much as journalists themselves. My lifeline into Syracuse basketball games when I’m inexcusably not watching them. And, Twitter, you supply me with the zen-like @DalaiLama guidance — mere millimeters away from the unique wisdom of American great @HomerJSimpson. Twitter is an incredible storytelling platform, and as such, here are some of the great storytellers from the worlds of advertising, VC and whatnot that I follow:
Chris Dixon, investor (@cdixon): Chris is popular in the startup and investing world for his straightforward, harshly truthful point of view. He is a must-follow to all the ad folk who are writing naive bylines on why agencies need to behave more like startups.
Diego Zambrano, founder, Bondsy (@workforfood): Dennis Crowley is the best storytelling CEO on “the Twitter.” This native Brazilian jumped from Ogilvy to gain a prestigious Techstars NYC apprenticeship might give him a run in the future.
Lee Clow’s Beard (@leeclowsbeard): God Bless Twitter for having the guts to greenlight this handle to showcase the musings of one of the great agency creative minds of the past 50 years.
Liz Gumbinner, Mom-101 (@Mom101): She’s an advertising creative director, powerful blogger in the Mommy world and a go-to expert recently seen on Martha Stewart and The Today Show. Her Tweets exemplify her passion, expertise and humor.
Phin Barnes, Partner, First Round Capital (@phineasb): He’s a creative director turned Whartonite turned VC. This NYC-based exec has a relentless passion for design and creativity.
‘This is scary stuff’: Cookie compliance efforts continue to fall short even three years after GDPR
Study finds GDPR-violations are rampant as user consent is often ignored.
Member ExclusiveDigiday+ Research: A majority of publishers don’t want to go back to full-time office work
With vaccination rates having leveled off and the omicron variant rising, optimism about office returns has given way to a more pessimistic outlook.
‘It’s too early to sell’: Why Axios is set on investing in internal growth, versus pursuing M&A in 2022
In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth.
SponsoredMarketer’s playbook: Delivering performance alongside privacy
Jonathan Meltzer, director of marketing, ads privacy, platforms and measurement, Google One way to prepare any business for what’s next in 2021 and 2022 is to invest in data and insights. However, shifts in consumer expectations challenge even the most experienced marketing team to find safer ways to show people ads and measure campaigns. To […]
‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts
The latest global ad revenue forecast from WPP’s GroupM is out — and if it’s accurate, media is going to have a pretty great 2022 with almost 10 percent growth.
Member ExclusiveMedia Buying Briefing: ‘There’s a real strain’ on media agencies as they try to staff up after mediapalooza gains
How will media agencies staff up when employees are leaving in droves, either from burnout or more lucrative offers from brands and tech firms?