Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
So many publishers today are focused on not just being publishers, but becoming “technology companies” or “platishers,” that is, websites that merge publishing with the user-generated content typically found on platforms like Twitter or Instagram.
But what’s it like when the opposite transition occurs? That is, how does a Silicon Valley tech company learn to be a publisher?
LinkedIn began that exact transition three years ago with the launch of LinkedIn Today, a section of its homepage that aggregated business news. It continued its evolution in 2012 when it began publishing original content through its “influencer program,” a collection 150 high-profile contributors that included President Obama and Richard Branson at launch. LinkedIn opened that blogger network to all users in February and in April announced an initiative to get brands to use LinkedIn as a native ad platform.
Alison Engel, LinkedIn’s senior director of global marketing, talked about the challenges of creating and growing a publishing arm within a platform company — and how it has balanced open publishing without diluting the quality of what is published.
The View From LinkedIn from Digiday on Vimeo.
More in Media
‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy
Matt Rogerson, FT’s director of global public policy and platform strategy, believes 2026 will bring a kind of reset as big tech companies alter their stance on AI licensing to avoid future legal risk.
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Digiday’s extensive guide to what’s in and out for creators in 2026
With AI-generated content flooding social media platforms, embracing the messiness and imperfection of being human will help creators stand out in the spreading sea of slapdash slop.