Radiation Worries: The Council of Europe has already been talking about cell-phone radiation concerns and proposing precautionary measures; now the U.S. is too. State and local governments are starting to propose legislation to address radiation concerns. For example, Maine is proposing The Children’s Wireless Protection Act, which would mandate notices on cell phone packaging and at the point of sale that would warn users of the potential health hazards. CNET
Sad but True: A 17-year-old Chinese boy sold his kidney to buy an iPad 2. He is not doing well after his sketchy kidney surgery and says he regrets it. What is he going to do when the next iPad comes out? Shanghai Daily
Fox App: For all of you Fox fans out there, Fox News has released its official iPad app. The app features two main sections, “Happening Now” section and a story timeline. The app also includes access to Fox News Radio and the Fox News ticker. Mashable
More Malware: Being open comes at a cost. At least 34 new malicious apps were found in the Android Market this week. TechCrunch
Get Musical: Check out these nine iPad music apps that let you become your own guitarist, drummer, producer and more. Wired
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?