Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
Sorry, fakers: Tinder is adding verified accounts. The dating app announced today it’s vetting accounts created by “notable public figures,” like celebrities and athletes, so users will know if they’re actually flirting with the real deal.
Verified Accounts will have a blue checkmark in their profile, similar to the ones seen on Twitter and Facebook. This is how it will look:
The addition comes at a time when celebrities are openly talking about being on the booming dating app. For example, Bravo host Andy Cohen, singer/actress Hilary Duff and even Lindsay Lohan have all publicly said they’re active Tinder users. Last year, Mindy Kaling’s character on “The Mindy Project” also pretended to have a Tinder profile as part of a splashy campaign for her television show.
A spokeswoman for Tinder told Digiday that accounts will be verified on a “case-by-case basis,” with a “limited number” of accounts to be initially approved. “At this time, only celebrities and otherwise notable public figures will be considered,” the spokeswoman said over email.
Tinder also said it matches 26 million people a day, an increase of four million people since March.
More in Media
A new studio is betting Hollywood talent and first-party data will reshape creator monetization
Linden Lane Films combines Hollywood talent, YouTube mega creators, and audience data with hopes of reshaping monetization and content.
In graphic detail: Middle-tier creators are fueling the next phase of the creator economy
Facts and figures behind the growing middle tier of creators who make less than macro creators, but convert more.
How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months
Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand.