Social Media Defense Strat: Whenever a child’s well-being is involved in a criminal case, everyone has choice words to share, which is why Casey Anthony’s attorneys hit Facebook, Twitter and the blogosphere to analyze what people were saying. Apparently, every day of the trial, Casey’s team scanned the Internet to monitor the public’s reactions to help develop their defense strategy. Let’s face it, considering all the facts against her, the strategy paid off. Orlando Sentinel
Twitter Account of the Day: Interested in a mail-order bride anyone? Then just follow @AforeignBride, “Sending tweets out for men who are looking for a foreign bride from Russia, Ukraine, CIS, Asia and Latin America.” You might want to visit the account only to see if you share any followers in common, then promptly unfollow those dudes. Gawker
Zuck Goes Under the Radar: Mark Zuckerberg, the top Google+ user, changed his privacy settings on the Google social network so that now very little is visible on his page. For example, Zuckerberg made his Circles private, which means you can’t see what contacts he adds or who adds him. Zuckerberg isn’t the only one though; Google CEO Larry Page did the same thing, and so did Google co-founder Sergey Brin. Hmm, what gives? Forbes
Tumblr of the Day: We all get our mailboxes flooded with daily deals; here’s a Tumblr that helps you sort through the clutter. The Bad Deal
Video of the Day: Real street art.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?