Social Media Defense Strat: Whenever a child’s well-being is involved in a criminal case, everyone has choice words to share, which is why Casey Anthony’s attorneys hit Facebook, Twitter and the blogosphere to analyze what people were saying. Apparently, every day of the trial, Casey’s team scanned the Internet to monitor the public’s reactions to help develop their defense strategy. Let’s face it, considering all the facts against her, the strategy paid off. Orlando Sentinel
Twitter Account of the Day: Interested in a mail-order bride anyone? Then just follow @AforeignBride, “Sending tweets out for men who are looking for a foreign bride from Russia, Ukraine, CIS, Asia and Latin America.” You might want to visit the account only to see if you share any followers in common, then promptly unfollow those dudes. Gawker
Zuck Goes Under the Radar: Mark Zuckerberg, the top Google+ user, changed his privacy settings on the Google social network so that now very little is visible on his page. For example, Zuckerberg made his Circles private, which means you can’t see what contacts he adds or who adds him. Zuckerberg isn’t the only one though; Google CEO Larry Page did the same thing, and so did Google co-founder Sergey Brin. Hmm, what gives? Forbes
Tumblr of the Day: We all get our mailboxes flooded with daily deals; here’s a Tumblr that helps you sort through the clutter. The Bad Deal
Video of the Day: Real street art.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.