Canva, Bloomberg Media Studios and Vidmob are among winners of the 2025 Digiday AI Awards
This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice.
The work of the winners shows that AI is driving measurable performance and efficiency while unlocking new creative possibilities across media, marketing and design. Collectively, these winners are setting the benchmark for how businesses can harness technology to lead with purpose and shape the future of intelligent innovation.
Canva, for example, earned the Best AI Tool award for transforming how people create and collaborate through design. By integrating more than 30 AI-powered capabilities into one seamless platform, Canva eliminated the fragmentation that often slows creative workflows.
Canva’s Magic Studio suite — spanning tools like Magic Write, Magic Media and Canva Code — has been used over 20 billion times, by everyone from small business owners to Fortune 500 teams. With partnerships across leading AI labs and a strong focus on safe, user-first innovation, Canva has redefined accessible, AI-driven creativity for over 240 million users worldwide.
And Bloomberg Media Studios secured the Most Innovative Use of AI by a Publisher award for its partnership with Boston Consulting Group to launch the CEO Radar. Using AI from the Bloomberg Terminal, the tool analyzed over 4,500 earnings calls to identify emerging themes and shifts in corporate priorities across 300 topics.
By comparing CEO remarks with analyst questions, the Radar revealed how business leaders are anticipating or reacting to market expectations. Distributed across Bloomberg platforms and global events, the project turned CEO discourse into predictive intelligence, reshaping how corporate strategy and market sentiment are understood worldwide.
Vidmob’s partnership with Kellanova and MMA Global that turned creativity into a measurable growth driver earned them the award for Best Use of AI in Marketing Analytics. Using AI to analyze more than 400 ads across 10 Kellanova brands, Vidmob identified 19 predictive creative guidelines that forecast performance with 83% accuracy.
Ads following these insights achieved more than double the view-through rate and an estimated 11% lift in ROI. The work proved that creative effectiveness can be quantified, giving brands a scalable framework to optimize content and link artistic choices directly to business results.
This year’s winners showcase how AI is transforming industries through accessibility, creativity and accountability. By setting new standards for ethical use and measurable impact, they are redefining what responsible innovation looks like in the age of intelligent technology.
Explore all the 2025 Digiday AI Awards winners below — including a quick rundown of the campaigns and insights into why they won and what marketing teams can learn from them. Download the complete guide here.
AI Leader of the Year
Acxiom & Graham Wilkinson – Building the Industry’s AI OS
Best AI Tool
Canva
Best AI-Driven Campaign
McDonald’s dominates breakfast using Cluep’s AI Agent
Best Internal Use of AI
MMA Global & Monks’ A3 Initiative: Dave.com & Choice Hotels
Best Use of AI in Marketing Analytics
Vidmob, Kellanova & MMA Global: Predictive Impact Scores for Creative Performance
Most Innovative Use of AI by a Brand
106.3 The Fizz FM – Powered by Slice Healthy Soda
Most Innovative Use of AI by a Publisher
BCG & Bloomberg Media Studios – The CEO Radar
Most Innovative Use of AI by an Agency
Jellyfish – AI-powered transformation
Most Responsible Use of AI
Vermillio: Building the Guardrails for the Generative AI Era
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