Anthony Wiener aside, politicians are in love with Twitter. But will large social media presences translate into votes?
If it does, the Republican Party might tap Sarah Palin as its standard bearer, according to a study of social media and politics. The study, done by Washington Post-owned Facebook shop SocialCode, found Palin as the GOP’s most marketing-adept and popular candidate among likely voters in Iowa and New Hampshire. Although the study has raised some hackles about the relevance of social media popularity to real-world political campaigns, the company contends that Facebook’s potential as pool of rich insights has been underestimated.
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