Anthony Wiener aside, politicians are in love with Twitter. But will large social media presences translate into votes?
If it does, the Republican Party might tap Sarah Palin as its standard bearer, according to a study of social media and politics. The study, done by Washington Post-owned Facebook shop SocialCode, found Palin as the GOP’s most marketing-adept and popular candidate among likely voters in Iowa and New Hampshire. Although the study has raised some hackles about the relevance of social media popularity to real-world political campaigns, the company contends that Facebook’s potential as pool of rich insights has been underestimated.
More in Media

From sidelines to spotlight: Esports events are putting creators center stage
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.

Condé Nast and Hearst strike Amazon AI licensing deals for Rufus
Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.

Media Briefing: AI payouts may be entering a new era
AI compensation is evolving — and new models, not just publisher demands, are driving the shift beyond flat-fee licensing.