You can now replay Snapchats for 99 cents, if you’re into that sort of thing

“You can use a Replay on any Snap you receive, but you can only Replay any Snap once,” Snapchat’s rules state, ensuring that the ephemeral nature of the app remains. The price tag was widely viewed as ludicrous considering users will not be getting much in return; even Snapchat acknowledges that it’s a “little pricey — but time is money! ;)”

And if there’s one thing Snapchat likes, it’s money. In addition to sponsored filters, Snapchat has been charging brands big bucks to be featured in its Live Stories and Discover channels, although users are lightning quick to tap past them, much to the frustration of ad buyers.

Judging by the initial reaction, it doesn’t sound like too many people will pay for the new feature:

We have to pay to start using @Snapchat‘s features… FUCK THAT.

— Shay. (@xPleaseSingToMe) September 15, 2015

The whole point of the internet is to NOT PAY for anything. GL @Snapchat — Leilani Pips™ (@PipsToDollars) September 15, 2015

Snapchat did release some free things too that may appease the haters. There are now Lenses that add “masks” or filters:

I know what my night is going to consist of… @Snapchat pic.twitter.com/CXrj0gB86k

— chl0e (@chl0eperry) September 15, 2015

Finally, also tucked away are descriptions of the Friend Emojis that appear on the “Send To…” list that can now customized.

Thank You @Snapchat I understand what these emojis mean now. pic.twitter.com/MjpnCke9BD

— Tori G. (@tori_gonzalez05) September 15, 2015

What a thrilling day.