The Google+ Habit: Now that the initial wave of hysteria over Google+ has subsided, there are some more sober-minded analyses of the new social network. The overriding question comes down to whether or not a lot of people will make it a regular part of their lives. That’s sometimes lost in the eye-popping user numbers — Google+ now has 20 million — but is pretty fundamental. Shiv Singh, global head of digital for PepsiCo Beverages, picks up on this theme in a mostly optimistic early assessment of Google+. He finds it promising, yet still can’t help but wonder if it can barge into people’s already busy digital routines. Facebook, for better or worse, is a daily habit. It’s ironic that Google is now in that situation, since its search competitors for years complained how hard it was to break people from the Googling habit.
For Finance Guy to Entrepreneur: It’s not exactly zero to hero, but Vin Vacanti, founder of deal aggregator Yippit, has a nice yarn about how he went from yet another guy in a suit working in finance to the CEO of a startup in a hot space. Vacanti turned his back on a stable, extremely lucrative career moving money in order to build something new.
The Bloomberg Terminal for Marketing: It used to be that people in the digital ad industry all talked about “the dashboard” that brought together all the different marketing systems. Nowadays, with data all the rage, the talk is of the Bloomberg Terminal for marketing. Darren Herman, the chief digital media officer of The Media Kitchen and president of KBS+P Ventures, explains the need for a terminal. In his view, it comes down to the fact that data is on its way to informing nearly all marketing decisions. That means marketers (and publishers) need a way to make sense of it all immediately.
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Newsletter publishers cautiously plan to expand editorial and sales teams
Publishers with newsletter-focused businesses are looking to grow their editorial and sales teams this year — but cautiously, to keep spending down during a time of economic uncertainty.
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Magna 2023 forecast paints a resilient U.S. market, thanks to retail media and streaming
In its latest ad forecast, Magna is expecting a resilient U.S. market this year – boosted by retail, streaming and the auto industry’s bounceback.
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How agencies are shaping the future of DEI beyond their own walls
Agencies are acknowledging that diversity efforts don’t stop with their companies. In addition to improving employee representation, now agency efforts in diversity, equity and inclusion are aimed at supporting clients and external partners.
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SponsoredHow advertisers are fostering more effective publisher partnerships
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network An everyday conversation between publishers and advertisers goes like this: The publisher invites the advertiser to a meal to talk about their business, attempts to delve into specifics on what the media buyer is looking to achieve, their audience breakdown and how […]
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Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth.
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TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely.
