The Google+ Habit: Now that the initial wave of hysteria over Google+ has subsided, there are some more sober-minded analyses of the new social network. The overriding question comes down to whether or not a lot of people will make it a regular part of their lives. That’s sometimes lost in the eye-popping user numbers — Google+ now has 20 million — but is pretty fundamental. Shiv Singh, global head of digital for PepsiCo Beverages, picks up on this theme in a mostly optimistic early assessment of Google+. He finds it promising, yet still can’t help but wonder if it can barge into people’s already busy digital routines. Facebook, for better or worse, is a daily habit. It’s ironic that Google is now in that situation, since its search competitors for years complained how hard it was to break people from the Googling habit.
For Finance Guy to Entrepreneur: It’s not exactly zero to hero, but Vin Vacanti, founder of deal aggregator Yippit, has a nice yarn about how he went from yet another guy in a suit working in finance to the CEO of a startup in a hot space. Vacanti turned his back on a stable, extremely lucrative career moving money in order to build something new.
The Bloomberg Terminal for Marketing: It used to be that people in the digital ad industry all talked about “the dashboard” that brought together all the different marketing systems. Nowadays, with data all the rage, the talk is of the Bloomberg Terminal for marketing. Darren Herman, the chief digital media officer of The Media Kitchen and president of KBS+P Ventures, explains the need for a terminal. In his view, it comes down to the fact that data is on its way to informing nearly all marketing decisions. That means marketers (and publishers) need a way to make sense of it all immediately.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.