Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
While not quite Internet-breaking, Caitlyn Jenner’s appearance at the ESPYs last night dominated social media chatter around the popular sports awards show.
Jenner was presented with the Arthur Ashe Courage Award at last night’s 2015 ESPYs and made a stirring, 10-minute speech telling people to accept people “for who they are.” Her appearance helped the show, which moved from ESPN to ABC this year, bolster the ratings to an all-time high with massive online buzz to match.
According to social data tracked by Amobee Brand Intelligence, there were 600,000 tweets about the ESPYs with Jenner being the most popular topic. Roughly 60,000 tweets mentioned both her name and ESPYs. A full 83,000 tweets featured the #CaitlynJenner hashtag.
In total, 146,000 tweets were tallied centering around Jenner during the three-hour telecast. Twitter sentiment shows that 30 percent tweets were positive, while 19 percent were negative. The majority of tweets, at 51 percent, were neutral.
Prior to Jenner’s presentation, Google aired a shorter version of an ad that it first released on YouTube last month centering around a transgender man’s emotional journey. The hashtag promoted with it, #HerestoCourage, raked in 1,600 tweets with 98 percent of them positive.
More in Media
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Meta delays rollout of updated commercial terms amid publishers’ collective pushback
Meta’s updated commercial terms have galvanized publishers into a coordinated pushback over the company’s use of their content.
Creators say it’s difficult to make money from news — with platform rules and brand guidelines
With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.