BuzzFeed is best known for memes, quizzes and lists, but more recently it’s also been not-so quietly investing in serious investigative journalism as well.
The company announced today that it has hired Wall Street Journal data reporter and programmer Jeremy Singer-Vine, who helped produce the Journal’s data-heavy “What They Know” digital privacy series and its investigation into nuclear processing and storage facilities. His role at BuzzFeed will be to dig into similarly dense data sets to find the kinds of stories that would otherwise go untold.
The hire is a piece of a trend, putting BuzzFeed in lockstep with publications like Vocativ and Ezra Klein’s “Project X,” both of which are also playing up the importance of data journalism in their editorial.
Since hiring editor-in-chief Ben Smith from Politico in late 2011, BuzzFeed has expanded its politics, technology, and foreign affairs teams to become a serious news organization of over 130 people. It’s also hired six investigative reporters, including Aram Roston, who won two Emmys for his work at NBC News.
“Since [BuzzFeed’s] been around for seven years and doing journalism for two, people’s perceptions lag behind reality. There are still people not aware of the full depth of our journalistic enterprise,” said Mark Schoofs, head of BuzzFeed’s investigative unit. “But their numbers are dwindling every day.”
Jeremy Singer-Vine’s move to BuzzFeed is also significant because it’s yet another example of a high-profile reporter the company has snatched away from a legacy media organization.
“BuzzFeed and The Wall Street Journal are swimming in the same pool. We’re at a point where people who are there or the LA Times want to come to us,” said Schoofs, who himself spent 11 years at The Wall Street Journal and two years at ProPublica. “People within journalism do not ask if BuzzFeed can do journalism because it also does cat pictures.”
Photo via Shutterstock
-
Member Exclusive‘The world isn’t going back to where it was’: Publishers grope in the dark for signs of what’s to come
The business side at publishers are preparing for a long winter, and a new world where plans change on a whim and their task is scrambling to catch up.
-
Some media companies are still hiring through the crisis
As coronovirus accelerates all trends, especially digital transformation, some media companies are staffing up in product capabilities.
-
As a paywall alternative, Vox.com asks for reader donations to fund coronavirus coverage
Vox is asking for monthly donations of up to $100 per month and one-time donations of up to $250 to support its coronavirus coverage.
-
SponsoredTV buyers are shifting from traditional demographics to more precise audience-based metrics
In traditional broadcast TV, age and gender have long been the dominant way of targeting audiences, but as TV and digital platforms converge, experts say the industry is steadily moving toward audience-based buying.
-
Bright spot: Food52 doubled its daily product sales last month
By providing additional marketing promotion to its struggling retail partners, Food52 is continuing to see growth in its commerce business.
-
Member ExclusiveManaging during crisis: How to cut costs and communicate tough decisions
During the wide-ranging talk, held virtually exclusively for Digiday+ members, former Comscore CEO Bryan Wiener explained which skills --decisiveness, focus and communication -- will make any leader, regardless of how experienced, ready to adapt their companies and come out of the coronavirus pandemic stronger than ever.
