Mobile advertising remains in flux. The jury is out on what form factor will win out.
Real-time news alert service Breaking News has an interesting experiment with units that are, in effect, sponsored content. GE is running innovation-themed content ads within the Breaking News app that link to GEReports.com. They’re shown based on stories appearing related to business, tech or health. OMD worked on the media buy.
Up until now, Breaking News ran display ads in its mobile products. However, over the last year, it has focused its attention on growing its mobile audience. According to Cory Bergman, gm of Breaking News, the service now sees five times more traffic on mobile than desktop. Comscore puts 312,000 uniques to Breaking News’ desktop and 186,000 uniques to its mobile site for March 2013.
Many are turning to advertorial-type content as a viable model for mobile, where screen sizes are limited. Twitter’s seeing success with promoted tweets in mobile, and Buzzfeed is reporting the same with its advertising content placements.
Image via Shutterstock
Media employees face no consequences for ignoring return-to-office requests — yet
Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.
How ad tech aims to build back better
After the disruption of GDPR, the digital media sector is marching back up hill.
Member ExclusiveMedia Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into the offerings, Gale hit another gear of growth.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
Top takeaways from the Digiday Publishing Summit
Digiday's media team recaps their top takeaways from the event, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment.
Digiday partners and invests in Marketecture, deepening its ad tech content and expertise
The two companies have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry.