Last chance to save on Digiday Publishing Summit passes is February 9
Mobile advertising remains in flux. The jury is out on what form factor will win out.
Real-time news alert service Breaking News has an interesting experiment with units that are, in effect, sponsored content. GE is running innovation-themed content ads within the Breaking News app that link to GEReports.com. They’re shown based on stories appearing related to business, tech or health. OMD worked on the media buy.
Up until now, Breaking News ran display ads in its mobile products. However, over the last year, it has focused its attention on growing its mobile audience. According to Cory Bergman, gm of Breaking News, the service now sees five times more traffic on mobile than desktop. Comscore puts 312,000 uniques to Breaking News’ desktop and 186,000 uniques to its mobile site for March 2013.
Many are turning to advertorial-type content as a viable model for mobile, where screen sizes are limited. Twitter’s seeing success with promoted tweets in mobile, and Buzzfeed is reporting the same with its advertising content placements.
Image via Shutterstock
More in Media
Forbes tests prediction platform as engagement strategies move past search
Instead of letting users bet real money on news, Forbes is gamifying predictions to boost onsite engagement, and foster reader loyalty as it shifts away from relying on traffic.
Bold Call: AI will rewrite publishers’ websites in 2026
This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.
Media Briefing: The anatomy of the publishers’ SEO dilemma
As AI upends search, publishers face a choice in 2026: chase Google, feed AI, or figure out how to balance both.