
Mobile advertising remains in flux. The jury is out on what form factor will win out.
Real-time news alert service Breaking News has an interesting experiment with units that are, in effect, sponsored content. GE is running innovation-themed content ads within the Breaking News app that link to GEReports.com. They’re shown based on stories appearing related to business, tech or health. OMD worked on the media buy.

Up until now, Breaking News ran display ads in its mobile products. However, over the last year, it has focused its attention on growing its mobile audience. According to Cory Bergman, gm of Breaking News, the service now sees five times more traffic on mobile than desktop. Comscore puts 312,000 uniques to Breaking News’ desktop and 186,000 uniques to its mobile site for March 2013.
Many are turning to advertorial-type content as a viable model for mobile, where screen sizes are limited. Twitter’s seeing success with promoted tweets in mobile, and Buzzfeed is reporting the same with its advertising content placements.
Image via Shutterstock
More in Media

How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it
Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.

Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls
Publishing execs pushed back on tariff and macroeconomic climate fears in Q1 2025 earnings calls, expressing confidence that their businesses would grow this year.

Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further
Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.