Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Publishers should briefly pause for a second in their rush to have a presence on every platform.
Bloomberg CEO Justin B. Smith said that as publishers pump content directly to Facebook, Snapchat and other platforms, they “need to consider what’s really happening there.” Speaking at the Digiday Publishing Summit in Vail, Colorado yesterday, Smith urged caution.
“It’s not that it’s pure doomsday scenario, but rather a call for caution and really sensible, data-driven and logic-based analysis about where this is all going to lead,” he said.
Bloomberg is “fortunate enough,” he said, not to feel compelled to jump into every trend because its core business is selling data to clients through its terminals, and financial news doesn’t typically resonate well on social networks. Smith also questioned the ultimate wisdom of the distributed model over keeping content in a space where publishers can fully control ad revenue.
“When the tide goes out, it’s going to be an interesting situation,” he said.
More in Media
AP makes its archive AI-ready to tap the enterprise RAG boom
It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,
Inside Reuters’ agentic AI video experiment
Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.
Shopify just became the biggest company to launch a Substack newsletter
Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.