Bloomberg Media: Publishers should pause before rushing to platforms

Publishers should briefly pause for a second in their rush to have a presence on every platform.

Bloomberg CEO Justin B. Smith said that as publishers pump content directly to Facebook, Snapchat and other platforms, they “need to consider what’s really happening there.” Speaking at the Digiday Publishing Summit in Vail, Colorado yesterday, Smith urged caution.

“It’s not that it’s pure doomsday scenario, but rather a call for caution and really sensible, data-driven and logic-based analysis about where this is all going to lead,” he said.

Bloomberg is “fortunate enough,” he said, not to feel compelled to jump into every trend because its core business is selling data to clients through its terminals, and financial news doesn’t typically resonate well on social networks. Smith also questioned the ultimate wisdom of the distributed model over keeping content in a space where publishers can fully control ad revenue.

“When the tide goes out, it’s going to be an interesting situation,” he said.

https://digiday.com/?p=170170

More in Media

Workplace policies poised for seismic shakeup post-election

Topping the list of expected changes: a rollback of many health insurance reforms provided under the Affordable Care Act, better known as Obamacare.

News publishers didn’t sustain a traffic bump in the 2024 presidential election week like they did in 2020

Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner – and that meant less of a sustained traffic bump to publishers.

MediaSense buys R3 to strengthen its Asian and North American presence

MediaSense, the U.K.-based media advisory firm, is further expanding its global footprint with the acquisition of fellow advisory firm R3.